Step into a transformative role as Lifecycle Marketing Leader with Directive Consulting, where your insights will shape B2B client engagement strategies. Blend hands-on marketing execution with strategic oversight in a dynamic, remote-first setting.

This role requires a seasoned leader to build a dedicated Lifecycle Marketing practice from the ground up. You will directly influence how Directive approaches lifecycle marketing by crafting cutting-edge strategies, mentoring others, and reinforcing client relationships through complex marketing engagements. Your experience and vision will be crucial in redefining the lifecycle marketing landscape for clients.

Key Responsibilities:
• Construct tailored lifecycle strategies for various revenue models
• Establish end-to-end customer journey architectures




• Prioritize and fill gaps in lifecycle initiatives
• Design robust measurement frameworks for business impact
• Foster client relationships through impactful marketing delivery

Requirements:
• Minimum 6 years of expertise in Lifecycle Marketing
• In-depth experience with B2B, SaaS, or service industries
• Solid hands-on lifecycle program development
• Expertise in automation platforms and customer journeys
• Excellent stakeholder communication skills

Drive lifecycle marketing innovation and strategy at Directive Consulting.
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📌 Lifecycle Marketing Leader At Directive Manitoba (Canada)
🏢 Directive
📍 Canada