Sr Manager, Marketing & Communications

Location:

Markham, ON (Hybrid)

Job Type:

Full-time

Wage:

90,000 annually

About Liver Canada Liver Canada (LC), formerly the Canadian Liver Foundation, was first established in 1969 out of the passion and concern of a group of business leaders and doctors who believed that liver disease needed a champion. Since then, LC has relentlessly driven advancements in research, treatment, and support.

We remain the only non-governmental organization in Canada focused on liver health, and we’re the main source of non-profit funding for all forms of liver disease.

With the help of donors, volunteers, researchers, health professionals, corporate supporters, and community members, we are changing the future of liver health for those living in Canada.

About The Role Reports to:

President & CEO Works with:

Board of Directors, Mission Team, Executive Team, Regional Managers

Key Accountabilities & Responsibilities The major responsibilities, though may not be limited to, are outlined below:

Marketing and Communications

Create and implement an annual national marketing and communications strategy

Write speeches and internal and external communications pieces for Board Members and the President and CEO.

Lead development and execution of marketing, communication and media strategies for LC programs, events and partnerships.

Develop, prepare and manage the production of print and electronic communications and marketing materials, including the LC Annual Report.

Work closely alongside the VP of Fund development to ensure that marketing and communications programs work seamlessly with Fund Development efforts to fulfill organizational objectives.

Bring an inclusive lens to our marketing & communications materials ensuring inclusive language, as well as diverse perspectives and voices.

National Events

Lead marketing and communication strategy for national campaigns

Work with the VP of Fund Development to create sponsorship packages for national campaigns

Work with the VP of Fund Development to create proposals and materials for additional sponsorship asks and corporate partnerships.

Support regional staff with communication and marketing materials for their fundraising events.

Direct Marketing

Work alongside Fund Development to lead and implement the direct mail program.

Oversee direct marketing efforts including direct mail, tele-fundraising, and online fundraising

Ensure direct marketing efforts are in alignment with national marketing strategy and organizational branding and messaging.

Database and CRM

Ensure CRM is managed effectively to support marketing and online fundraising programs.

Media Relations

Lead proactive outreach, responses and coordination of media interviews for liver-related issues in the media.

Secure media connections for media opportunities.

Train spokespeople for media interviews and manage ongoing media relations program.

Develop metrics for success; track and communicate metric regularly





Lead strategic planning and execution of key media campaign periods.

Digital Communications and Transformation

Develop, implement, manage and evaluate an integrated digital marketing strategy including email, social media, search engine optimization and transformation strategies.

Keep abreast of the latest tools, trends and platforms in the integrated digital marketing space to maintain the digital program’s reach and effectiveness.

Manage online branding, communications and campaigns through the LC website and social media, while building an engaged online community

Develop and manage social media strategic direction (paid & organic) and integrate it with other digital marketing tools.

Oversee national website management, structure and user experience

Develop editorial calendar and manage production of newsletters and content marketing efforts.

Track readership analytics and create strategies for increasing reach and engagement in integrated digital communications efforts.

Oversee ongoing paid campaign efforts on social media and across search engine marketing.

Live and Foster LC values (all-embracing, authentic, compassionate, transformative) and encourage other to do so as well

Lead, manage and inspire your team to achieve program goals

Supervise and mentor your team providing support, encouragement and advice on a regular basis

Encourage collaboration and innovation within your team and with other teams

Manage team members’ performance and encourage their growth and development.

Other Related Duties

Liaise with Board of Directors and Board Committees as delegated by the CEO

Prepare and present reports on programs and services to the Board of Directors, Board Committees, CEO and the Leadership Team as required

Collaborate with the leadership team in preparation of corporate and foundation funding proposals and reports

Work with the President & CEO to develop, analyse and review the LC budget.

Track and Process Departmental invoices and budget.

Manage third party vendor relationships.

Required Skills and Qualifications

University or College Degree specializing in public relations, marketing, communications, digital communications or a related field

Several years proven experience in marketing and communications

Proven record executing integrated digital marketing campaigns (for digital fundraising, lead generation, education/awareness), from campaign concept to deployment to ad optimization.

Superior knowledge of social media platforms and marketing best practices specifically a proven track record in developing, executing, and optimizing ads on Meta, LinkedIn, and Reddit.





Relevant experience in the charity sector

Experience with event planning/execution for Forum/webinar support would be an asset.

Excellent strategic and analytical thinking, and forward planning ability

Creative and innovative talent

Excellent communication (oral and written) skills with superior attention to detail and accuracy

Strong leadership, problem-solving and decision-making skills

Experience managing staff and budgets

Strong organizational skills

Superior interpersonal and relationship building skills

Technically savvy, comfortable working with web and social applications and proficiency in Microsoft Office, social media management tools, Canva, MRP, Meltwater.

Experience with the Adobe Creative Suite an asset.

Desire to join LC culture and align with our values:

All embracing, Compassionate, Authentic, Transformative

Flexible to work occasional evening and weekends if required

Fluency in English and French (written and verbal) is an asset.

Liver Canada Perks of Employment

Flexible working hours and hybrid work environment

3 weeks of vacation

Eligible to enroll in Health benefits (after 3 months of employment)

Extended Summer Hours – 4 extended long weekends (Friday – Monday) from Victoria Day to Labour Day

12 sick/personal days per year (not bankable)

Week between Christmas and New Year’s Office Closure: paid days off

In addition to statutory and provincial holidays, paid days off for Easter Monday, Remembrance Day and National Day for Truth and Reconciliation.

Liver Canada is an equal opportunity organization committed to diversity and inclusion; we welcome applications from all qualified individuals, including persons with disabilities, racialized, indigenous persons of any gender identity and sexual orientation, and newcomers. We provide accommodation at all stages of the selection process and through employment in accordance with the Human Rights Code and AODA.

We, at Liver Canada, are extremely passionate about our common mandate and we believe that each of our team members contributes in their own specific role to reach that goal and we strongly encourage individuals with lived-in experience and those that have faced barriers to apply for this position.

Liver Canada is an equal opportunity organization committed to diversity and inclusion; we welcome applications from all qualified individuals, including persons with disabilities, racialized, indigenous persons of any gender identity and sexual orientation, and newcomers. We provide accommodation at all stages of the selection process and through employment in accordance with the Human Rights Code and AODA.

We, at Liver Canada, are extremely passionate about our common mandate and we believe that each of our team members contributes in their own specific role to reach that goal and we strongly encourage individuals with lived-in experience and those that have faced barriers to apply for this position.

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📌 Sr Manager, Marketing & Communications (Winnipeg)
🏢 Canadian Liver Foundation
📍 Winnipeg