Lead creative brand initiatives at Manulife Wealth and Asset Management. This director role is pivotal for fostering execution while enhancing brand integrity in a hybrid work model.As Director of Brand, you will report to the AVP, Brand, and play a central role in the marketing team. This leadership position requires a blend of strategic insights, creative oversight, and collaboration with diverse internal and external partners. Drive brand governance, spearhead integrated campaigns, and uphold Manulife WAM's brand standards across all marketing channels.Key Responsibilities:
Develop brand governance frameworks and maintain brand standards
Oversee the creative process ensuring brand compliance




Lead integrated marketing campaigns to enhance brand perception
Manage vendor and agency partnerships effectively
Track brand performance metrics and optimize campaignsRequirements:
Minimum 7 years in marketing or brand management
Proven experience in integrated campaign execution
Robust leadership skills in a matrixed workplace
Relevant experience in agency relationship management
Undergraduate degree; MBA preferredChampion brand excellence and creative campaigns to strengthen Manulife WAM's market position.#J-18808-Ljbffr

📌 Director Of Brand At Manulife Wam Toronto
🏢 Manulife
📍 Toronto