Elevate marketing effectiveness as Lyft's Marketing Analytics Expert, focusing on campaign impact through data-driven strategies. This hybrid role requires robust analytical skills.The Marketing Analytics Expert at Lyft will lead efforts to analyze and improve marketing performance. Successful candidates will have extensive experience in strategic data analysis and SQL proficiency. This role necessitates collaboration with various marketing teams to ensure actionable insights drive business objectives.Key Responsibilities:
Analyze complex datasets to derive actionable marketing insights
Assess the effectiveness of marketing efforts across channels
Create and manage reports on marketing key performance indicators
Design and execute experiments for data-driven decision-making
Communicate insights compellingly to diverse stakeholdersRequirements:
Degree in a quantitative discipline or equivalent experience
Over 3 years in marketing data analytics
Robust SQL and proficiency in Tableau or similar tools
Experience in A/B testing and relationship building
Excellent communication and analytical problem-solving skillsDrive marketing success through data insights and collaboration at Lyft.#J-18808-Ljbffr

📌 Lyft Marketing Analytics Expert Toronto
🏢 Lyft
📍 Toronto