Lead the creative evolution of lottery retail as a Strategic Director of Retail Experience. Shape player journeys, optimize merchandising practices, and elevate retailer partnerships for enhanced performance.In this leadership role, you will drive the strategy for a cohesive retail ecosystem that integrates digital and physical experiences. Focus on modernizing distribution channels, establishing impactful KPIs, and fostering a culture of excellence and innovation. Your strategic mindset will optimize the player journey and boost retailer engagement.Key Responsibilities:
Oversee product distribution strategy across all channels
Define and manage retail KPIs to support continuous improvement
Modernize in-store merchandising and customer experiences




Develop omnichannel features for cohesive product offerings
Represent retail interests in national planning and integrationsRequirements:
10+ years in progressive retail leadership
Degree in a related field or equivalent experience
Proven ability in retail modernization and change management
Solid collaboration skills with cross-functional teams
Experience in performance metrics and KPIsDrive significant change in lottery experiences through innovation, partnership, and operational excellence.#J-18808-Ljbffr

📌 Strategic Retail Experience Director For Lottery Innovation Calgary
🏢 Western Canada Lottery Corporation (WCLC)
📍 Calgary