Drive impactful marketing journeys with Meridian as a Senior Specialist. This hybrid role focuses on targeted, automated member experiences to enhance engagement and retention.

As a key player in our Lifecycle Marketing team, you will leverage CRM tools like Dynamics 365 for Marketing to design and optimize member journeys. By working closely with cross-functional teams, you will translate strategies into effective marketing initiatives that reflect our mission of creating opportunities for members. Your analytical skills will guide data-driven decisions to maximize member outcomes.

Key Responsibilities:



• Automate personalized member journeys using Dynamics 365 • Analyze data integration and journey dependencies • Create relevant communication flows for member interactions • Continuously optimize programs based on market changes • Conduct A/B testing for communication strategies

Requirements: • 3-5 years in marketing journey development • Knowledge of Dynamics 365 and marketing automation platforms • Solid analytical and project management skills • Experience in financial institutions preferred • Understanding of communication compliance regulations

Elevate member experiences through targeted marketing strategies and data-driven decisions at Meridian. #J-18808-Ljbffr

📌 Senior Lifecycle Marketing Specialist at Meridian (Winnipeg)
🏢 Socket.dev
📍 Winnipeg