Join BIS Safety Software in Sherwood Park, Alberta, as a Lifecycle Marketing Manager, where you'll transform our marketing outreach with your analytical skills and innovative strategies. This full-time role requires a hands-on approach to optimizing marketing funnels.

You will own the lifecycle marketing strategy, ensuring that every email and message resonates with key audience segments. Your analytical mindset will guide you as you make data-driven decisions to build and enhance the email outreach programs essential for engagement. You will work collaboratively with the marketing team to achieve measurable results.

Key Responsibilities:



• Develop and execute unique email marketing initiatives • Create targeted audience segments and customer journeys • Oversee compliance with CASL and CAN-SPAM regulations • Manage workflow and reporting in HubSpot • Ensure lead data integrity and accuracy throughout

Requirements: • Minimum 4 years in lifecycle marketing or email marketing roles • Proficiency in HubSpot and similar marketing platforms • Knowledge of Canadian anti-spam regulations • Experience in lead funnel development • Successful track record of measurable email marketing outcomes

Drive impactful marketing initiatives at BIS Safety Software through accurate audience targeting and data analysis. #J-18808-Ljbffr

📌 BIS Safety Marketing Lifecycle Expert (Sherwood Park)
🏢 Bis
📍 Sherwood Park