Elevate your media strategies with McDonald's Canada as a Senior Media Strategist. We're seeking an expert in media transformation to drive brand growth and customer engagement.In this pivotal role, you will lead media initiatives that connect with Canadians. Develop cutting-edge strategies by utilizing your extensive expertise in traditional and digital media channels. Collaborate with cross-functional teams and agencies to ensure effective media decisions are linked to measurable success and brand relevancy.Key Responsibilities:
- Lead media strategy for optimal paid media investment
- Translate customer insights into actionable media plans
- Assess agency recommendations for strategic alignment
- Optimize media effectiveness through targeted campaigns
- Integrate media with creative and analytics teamsRequirements:
- 8-10 years in media strategy and planning
- Expertise across various media channels
- Strong understanding of the Canadian media landscape
- Proven ability to lead integrated media initiatives
- Excellent executive communication skillsDrive innovative media solutions and shape the future of McDonald's marketing in Canada.#J-18808-Ljbffr

📌 Senior Media Strategist At Mcdonald'S Canada (Toronto)
🏢 McDonald's Canada
📍 Toronto