Marketing Specialist

Full Time | GTA, Ontario | Salaried Employee Position

Who is Grill Hero? Grill Hero is North America's trusted brand for premium BBQ cleaning, repair, and maintenance services.

What started as a small summer venture has grown into a franchise system operating across Canada and the United States. We help homeowners protect, maintain, and enjoy the outdoor cooking spaces where people come together.

As Grill Hero continues to grow, we are building a more sophisticated, scalable marketing function to support our corporate locations, franchise partners, and continued expansion.

We are looking for a hands on

Marketing Specialist

to help us build it.

The Opportunity This is a senior individual contributor position for a marketer who wants to do more than manage agencies or build presentations.

You will work directly with company leadership to plan, execute, measure, and continuously improve Grill Hero's marketing.

On any given week, you might:

Analyze marketing funnel performance

Build and send an email campaign

Capture and edit field content

Develop social media content

Update a landing page

Coordinate a seasonal promotion

Review paid advertising performance

Brief an external agency

Improve local SEO or Google Business Profiles

Build an AI assisted marketing workflow

Report on leads, CAC, revenue, and ROI

The approximate work mix is: 60% hands on execution

25% analysis and optimization

15% planning, reporting, and partner coordination

This is not currently a people management position. You will be supported by agencies, contractors, AI tools, and members of our internal team.

What You'll Do Content & Campaign Execution

Maintain the marketing and content calendar across social, email, website, local campaigns, and customer communications

Write, build, schedule, and execute email, reactivation, and promotional campaigns

Capture, edit, repurpose, and publish authentic photo and video content from our field teams, customers, services, and franchise network

Create and update website copy, landing pages, campaign assets, and promotional materials

Coordinate seasonal campaigns, offers, service launches, partnerships, and local initiatives

Growth & Performance Marketing

Help develop annual, quarterly, and monthly marketing plans

Translate business objectives into traffic, lead, conversion, CAC, revenue, and ROI goals

Monitor performance across paid search, paid social, SEO, local search, email, website, referrals, and other acquisition channels





Identify performance gaps and recommend specific actions to improve results

Test messaging, offers, audiences, landing pages, channels, and customer journeys

Prioritize initiatives based on measurable revenue and profit impact rather than vanity metrics

Conversion & Customer Growth

Improve website conversion, online booking, lead capture, calls to action, and follow up journeys

Work closely with our call centre and operations teams to connect marketing activity to booked jobs and completed revenue

Develop campaigns supporting repeat bookings, customer reactivation, repairs, memberships, commercial services, and customer lifetime value

Identify opportunities to generate demand in underpenetrated markets and seasonal periods

Franchise & Local Marketing

Build repeatable campaigns, templates, calendars, and marketing playbooks for franchise partners

Support franchise launches, local partnerships, community initiatives, and market specific campaigns

Help franchise partners understand their marketing performance and priorities

Coordinate customer stories, reviews, before and after content, and other local marketing assets

Marketing Systems, AI & Reporting

Maintain a practical weekly marketing dashboard connecting activity to business outcomes

Improve attribution across advertising, website traffic, leads, bookings, and operational systems

Use AI to improve research, reporting, campaign analysis, content development, repurposing, and repetitive workflows

Maintain human review to ensure marketing remains accurate, differentiated, authentic, and on brand

Help maintain marketing SOPs, templates, assets, documentation, and brand standards

Coordinate agency and external partner deliverables within company approved budgets and priorities

What We're Looking For Required

3+ years of hands on marketing experience across digital, growth, content, lifecycle, performance, or integrated marketing

Experience personally building campaigns rather than only managing others who execute them

Strong writing, editing, communication, and content judgment

Experience creating and publishing social or video content

Experience with email marketing,



websites, landing pages, or digital campaigns

Working knowledge of paid media, SEO, local search, social media, and marketing analytics

Evidence that your work has improved leads, conversion, revenue, CAC, or ROI

Strong organizational and project management skills

Practical experience using AI tools to improve marketing efficiency and quality

Willingness to spend time in the field capturing authentic customer and technician content

Nice to Have Experience with:

Home services, franchises, multi location businesses, or seasonal businesses

Google Business Profiles and local SEO

Website or landing page conversion optimization

CRM, booking, call centre, or field service systems

Canva, CapCut, or Adobe tools

Marketing automation

Franchise or location level marketing programs

EOS

What Success Looks Like

Qualified leads

Cost per qualified lead

Customer acquisition cost

Website and booking conversion

Marketing sourced revenue

Return on advertising and marketing spend

Organic and local search growth

Customer reactivation and repeat bookings

Content consistency and effectiveness

Franchise participation in marketing programs

Marketing budget and agency performance

We care less about how busy marketing looks and more about whether it generates measurable, profitable growth.

Our HERO Values

Honesty:

We act with integrity, transparency, and accountability.

Empathy:

We care about our customers, franchise partners, and teammates.

Reliability:

We do what we say we will do.

Openness:

We seek feedback, adapt quickly, and continuously improve.

Why Join Grill Hero? You will have the opportunity to help shape the marketing engine behind a growing North American service and franchise brand.

This role offers significant exposure to leadership, meaningful responsibility, and the ability to see your work translate directly into customers, revenue, franchise performance, and company growth.

As Grill Hero scales, there is also an prospect for this position to develop into a broader marketing leadership role.

Interview Process

Initial interview with leadership

In depth interview

Practical marketing working session

Reference checks

Offer and next steps

Candidates should be prepared to show examples of work they personally executed, the measurable results achieved, and how they use AI while maintaining originality, quality, and strong brand judgment.

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📌 Marketing Specialist (Winnipeg)
🏢 Grill Hero
📍 Winnipeg