About the Role Our client is seeking a strategic and analytical Trade Marketing Manager to drive promotional effectiveness and brand visibility at the retail level for their extensive FMCG product range in Kimberley . This role focuses on developing and executing compelling trade marketing plans that support sales objectives, enhance shopper engagement, and strengthen relationships with key retail partners. You will leverage consumer insights and market data to create impactful in-store activations, promotional campaigns, and category management initiatives that drive sales and market share within the competitive FMCG landscape.

Key Responsibilities

- Develop and implement integrated trade marketing strategies and promotional programs tailored to key retail channels and specific FMCG categories.
- Analyze sales performance, market trends, and shopper insights to identify opportunities for driving volume and market share at the point of sale.
- Collaborate closely with the sales team to ensure effective execution of trade programs and to provide them with the necessary tools and support.
- Manage the trade marketing budget, ensuring optimal allocation of resources to maximize ROI and achieve promotional objectives.
- Develop creative in-store promotions, POS materials, and merchandising solutions that enhance brand visibility and drive consumer purchase decisions.




- Build and maintain robust working relationships with key retail partners, understanding their needs and aligning trade marketing initiatives accordingly.

Requirements

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in trade marketing, brand management, or sales within the FMCG industry.
- Proven track record of developing and executing successful trade marketing campaigns and promotional strategies.
- Strong analytical skills with the ability to interpret sales data, market research, and consumer insights.
- Excellent communication, negotiation, and interpersonal skills, with the ability to influence stakeholders.
- Proficiency in MS Office Suite and experience with retail analytics platforms is highly desirable.

Benefits

- Competitive salary package with performance-based incentives and bonuses.
- Comprehensive medical aid, retirement fund, and other employee benefits.
- Excellent opportunities for professional growth and development within a leading FMCG organization.
- A hybrid work arrangement offering flexibility and a balance between office and remote work in Kimberley.
- The chance to work with popular and well-established consumer brands.

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📌 Trade Marketing Manager (Kimberley)
🏢 Placements24
📍 Kimberley