Elevate client engagement through data as the Senior Director of Audience Strategy at Starcom Canada. This pivotal role bridges strategy, data solutions, and activation for superior campaign outcomes.

At Starcom, a leading global communications agency, your leadership will be essential in developing audience strategies that drive client growth. You'll leverage a mix of first-party data, market insights, and advanced planning tools to enhance campaign effectiveness. Ideal candidates will have strong experience in audience segmentation and measurement.

Key Responsibilities:
• Develop comprehensive audience frameworks for key clients
• Present strategic audience insights that drive decision-making
• Identify tactics to maximize client revenue and impact




• Collaborate with analytics teams for robust measurement solutions
• Support pitches with compelling audience and data narratives

Requirements:
• Bachelor's degree in a relevant field
• 8-10+ years in data-driven marketing or strategy
• Depth in audience segmentation and programmatic media
• Proven ability to influence stakeholders
• Strong facilitation and communication capabilities

Lead strategic audience growth at Starcom with cutting-edge data-driven solutions tailored for our clients.
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📌 Senior Director, Audience Strategy & Insights (Ontario)
🏢 Publicis Groupe
📍 Ontario