Unlock the potential of tourism data with Travel Alberta as a Marketing and Data Analyst. Bring your expertise in analytics to drive impactful marketing strategies and enhance decision-making processes.

In this pivotal role, you will report to the Senior Manager of Business Intelligence, focusing on applying advanced analytical techniques and delivering high-quality insights for the tourism sector. Your work will involve connecting performance metrics, consumer behaviors, and marketing effectiveness to support sustainable growth objectives.

Key Responsibilities:
• Clean and analyze tourism-related datasets from various sources
• Conduct market and economic impact assessments
• Develop dashboards and reporting solutions for stakeholders




• Collaborate with third-party research vendors for quality assurance
• Champion data storytelling to improve analytical accessibility

Requirements:
• Bachelor’s degree in a relevant field or equivalent experience
• 5+ years in marketing research or data analytics
• Solid background in business intelligence tools like Tableau
• Knowledge of tourism industry data sources is a plus
• Expertise in statistical analysis and modeling techniques

Utilize your analytical prowess to enhance Travel Alberta's mission of transforming tourism experiences.
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📌 Marketing & Data Analyst Role at Travel Alberta
🏢 Travel Alberta
📍 Alberta