Shape the future of Lifecycle Marketing with Directive Consulting! In this associate director role, you will build strategies that enhance customer journeys and drive revenue growth for clients across eCommerce and SaaS.

Directive is seeking an Associate Director of Lifecycle Marketing to create and deliver high-impact strategies from the ground up. This player-coach role involves collaborating closely with both clients and team members while establishing robust lifecycle methodologies and frameworks. You will have significant autonomy in shaping services and technology recommendations in a fast-paced, results-driven environment.

Key Responsibilities:



• Develop lifecycle strategies tailored to clients’ revenue models • Architect end-to-end customer journeys for various business types • Create segmentation strategies based on essential data • Identify gaps in existing lifecycle programs and prioritize improvements • Build measurement frameworks that connect activities to outcomes

Requirements: • 6+ years in Lifecycle Marketing or related fields • Experience in B2B, SaaS or complex eCommerce • Hands-on knowledge of lifecycle program architecture • Solid understanding of automation and segmentation • Comfort working across multiple technology platforms

Elevate customer engagement and drive measurable results through innovative lifecycle marketing strategies. #J-18808-Ljbffr

📌 Lead Lifecycle Marketing Strategy at Directive (Winnipeg)
🏢 Directive
📍 Winnipeg