Paid Media Buyer – Polaron SolarLocation:Hybrid (2 Tippett Rd, North York, ON)Annual Salary:$55,000.00 – $60,000.00 CAD (with growth potential based on performance)Polaron is one of Canada’s leading solar companies, and we’re growing fast. We’re looking for aPaid Media Buyerwho thrives on performance‑driven strategy, creative execution, and big‑budget optimization. If you're passionate about digital advertising and want your work to make a real difference in the clean energy space, we want to meet you.What You’ll DoStrategically manage and optimize digital ad campaigns with a daily spend of up to $3,500 across Meta (Facebook/Instagram) and Google Ads platforms.Develop complete advertising campaigns, including ad copywriting, visual and video creative, and landing page strategy.Execute lead generation campaigns designed to attract high-quality leads and maximize ROI (note: traffic or app download campaigns do not qualify).Monitor, analyze, and report on campaign performance, providing actionable insights for continuous improvement.Use data visualization tools such as Google Data Studio or Looker to present campaign metrics to stakeholders.Conduct A/B testing on creatives, ad placements, targeting strategies, and landing pages to improve performance.Identify new media opportunities, tools, and platforms to expand reach and efficiency.Collaborate with internal content creators and external agencies to develop engaging visuals, videos,



and ad copy.Stay updated with platform algorithm changes, digital marketing trends, and competitor activity.Implement and manage conversion tracking, pixels, and tag setups to ensure accurate performance tracking.What You BringExpertise in both Meta and Google Ads is required.Minimum 2 years of experience running lead generation campaigns (not traffic or app download campaigns).Proven experience independently managing ad budgets over $1,000 per campaign.Demonstrated ability to manage and optimize large daily budgets efficiently.Strong analytical skills and experience using Google Data Studio, Looker, or similar tools.Experience in creative campaign development, including messaging, visuals, and video coordination.Deep understanding of audience targeting, funnel strategy, bidding models, and performance‑based optimization.Excellent communication, organization, and project management skills.Hands‑on experience with creative tools (e.G., Adobe Suite).Experience in the solar or renewable energy industry is a strong asset.Hybrid work availability is required.Why Join Polaron?Help drive Canada’s green energy movement.Join a passionate, supportive, and data‑driven marketing team.Enjoy a versatile hybrid schedule that supports work‑life balance.Take full ownership of your campaigns with creative freedom and visibility.Grow with a company that invests in your success and professional development.#J-18808-Ljbffr

📌 Paid Ads Specialist - C$55,000 - C$60,000 A Year (Toronto)
🏢 Polaron Solar
📍 Toronto