Our client, the world's leading entertainment streaming service, is looking for a Social Marketing Manager.

This is an onsite, Tuesday-Thursday, 12-month contract role in Toronto, Canada. Candidates must be legally authorized to work in Canada without current or future sponsorship. Hourly rate: $110 CAD. Benefits are available through Talent Table. No C2C.

The Role

We are seeking a creative and strategic Social Marketing Manager to join our client's Canadian Marketing team. In this role, you will bring the brand experience to life across social platforms by driving strategic direction and leveraging data-driven insights to engage audiences. You will develop and oversee social media strategies that align with brand values, while demonstrating a deep understanding of the creator ecosystem and social media landscape. This position is key in shaping how the brand interacts with its audience and sparks cultural conversations across Canada.

Key Responsibilities

- Strategically manage and grow social media presence, with an emphasis on analytical and data-driven decision-making.
- Work across multiple cross-functional teams to build social strategies that support business priorities and long-term industry relationships.
- Lead social media campaigns for key Canadian productions and international titles that resonate with Canadian audiences.
- Develop campaign strategies tailored to each title, including insight-driven planning, tone-of-voice development,



and customized content plans across platforms.
- Supervise content calendars, provide creative direction, and make final content approvals in collaboration with external partners.
- Work with talent and their representatives to produce high-impact social campaigns that ignite fandom, including overseeing content shoots when applicable.
- Innovate in content creation, leveraging insights to foster fan communities and enhance brand loyalty.
- Use internal and external social analytics, along with other available data, to inform strategy, refine creative approaches, and continuously optimize future campaigns.
- Drive social media campaigns that spark conversations and connect with the cultural zeitgeist.

Who We're Looking For

- 8+ years of experience in a social media or digital marketing role, preferably within the entertainment, sports, or gaming industries.
- Expertise in managing social media channels and building engaged online communities.
- Excellent written and verbal communication skills, with robust presentation and pitching abilities.
- Fluency in English and French.
- Ability to work collaboratively and thrive in a dynamic, fast-paced environment.
- Skilled at creating engaging social content and campaigns that resonate with audiences.
- Strong analytical skills, with the ability to apply data-driven approaches to content testing, measurement, and optimization.

📌 Social Manager (Canada)
🏢 21Tech
📍 Canada