At The Armour Group Limited, we are committed to excellence, professionalism, integrity, and
achieving high-quality results.

The Armour Group Limited is one of Atlantic Canada’s leading hospitality, development, and
construction companies. With more than 50 years of history, our multi-generational practice is
dedicated to the principles of excellence and guided by a mandate to create a “sense of place” through
our work.

Our hotel holdings continue to grow, presenting a diverse and challenging opportunity for the right
candidate. Our properties include Muir Hotel, Delta Hotels by Marriott Dartmouth, and the Barrington
Hotel,

The Armour Group Limited is seeking a Senior Manager of Revenue Strategy to lead portfolio-wide
revenue strategy, forecasting, and performance analysis across our hotel assets. This role is responsible
for translating complex revenue, market, and financial data into clear insights and actionable
recommendations for General Managers and senior leaders. The successful candidate will bring a highly
analytical, commercially focused approach to pricing, demand planning, channel strategy, profitability
analysis, and long-range revenue optimization.

Job Accountabilities

- Lead the revenue strategy for hotel portfolio, developing and executing short- and long-term

strategies that maximize rooms revenue, RevPAR, profitability, and market share across all
properties.

- Provide strategic oversight of inventory, pricing, restrictions, channel performance, and demand

management to ensure optimal availability, rate positioning, and revenue capture across
transient, group, corporate, and catering segments.

- Partners with General Managers, property leadership, sales, reservations, and brand teams to

align revenue strategies with business objectives, market conditions, brand standards, and
owner expectations.

- Lead weekly revenue meetings, quarterly business reviews, forecasting discussions, and

performance planning, providing clear insight, recommendations,



and accountability for
revenue outcomes.

- Analyze revenue, sales, market, STR, brand, and third-party data to identify trends, risks, need

periods, and profit opportunities; translate insights into actionable strategies for senior leaders
and property teams.

- Oversee the development of weekly, period, and long-range forecasts, including rooms and

catering revenue by segment, to support budgeting, staffing, operational planning, and financial
decision-making.

- Ensure revenue management systems, reservation platforms, reporting tools, eCommerce

channels, promotions, and distribution strategies are used accurately, consistently, and
effectively across the portfolio.

- Lead the annual and preliminary budgeting process for each hotel, supporting revenue targets,

performance assumptions, and strategic growth plans.
- Drive continuous improvement by challenging existing processes, strengthening reporting

practices, improving system adoption, and identifying innovative opportunities to increase
revenue and profitability.

- Manage, coach, and develop the Revenue Analyst, providing day-to-day leadership,

performance guidance, professional development, and support for departmental priorities.

Core Competencies:

- Strategic minded revenue leader with the ability to translate market intelligence, demand

trends, and performance data into actionable revenue strategies.
- Highly analytical, with advanced ability to interpret complex revenue, sales, forecasting,

segmentation, STR, brand, and distribution data to identify risks, opportunities, and
performance drivers.





- Strong business acumen and financial discipline, with the ability to connect revenue strategy to

profitability, budgeting, forecasting, and long-term portfolio performance.
- Confident communicator and influential partner who can advise senior leaders, General

Managers, sales teams, and property leadership with clear insights, recommendations, and
accountability.

- Advanced proficiency with revenue management systems, reservation platforms, reporting

tools, eCommerce channels, and third-party market intelligence platforms.
- Demonstrated ability to lead through ambiguity, prioritize competing business needs, and make

sound decisions in a fast-paced, multi-property workplace.
- Collaborative leadership style with a commitment to coaching, developing talent, strengthening

processes, and fostering continuous improvement across teams.

Qualifications & Experience:

- Relevant education or experience in finance, hospitality, revenue management or a related field.
- Experience using data, reporting, forecasts, budgets, or market trends to support business

decisions.

- Strong Excel, analytical, communication, and relationship-building skills.
- Hotel, multi-property, revenue management system, STR, Opera, or business intelligence

experience is considered an asset.

What's in it for you?

- Comprehensive Health and Dental Benefits

- Employer RRSP plan

- Paid vacation days

- Paid sick days

- Employee Assistance Program

- Continuing education support

- Discounts at selected Freehand restaurants

- Discounts at GoodLife Fitness

- Access to on-site fitness facilities

- Opportunity for internal career growth

- Working alongside a collaborative team of likeminded individuals

Qualified applicants are invited to submit their resume and cover letter to
[email protected]. The Armour Group Limited is an equal opportunity employer. While
we thank all applicants, only those selected for an interview will be contacted.

📌 Sr Manager of Revenue Strategy (Halifax Regional Municipality)
🏢 Armour Group
📍 Halifax Regional Municipality