As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. 18 brands Canadians know and trust, like Dempster's®, Villaggio®, POM®, Bon Matin®, Stonemill®, Natural Bakery®, Takis®, Thomas'®, Little Bites™, Vachon®, Hostess® and more. In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada.

Bimbo

Canada creates value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets and foodservice operations across Canada.

At Bimbo

Canada, we’re more than just a bakery - we’re a family dedicated to baking delicious moments for millions. Our beliefs are the foundation of our success, and we’re looking for people who share our commitment to excellence.

Hiring Requirements: The Market Sales Leader (MSL) delivers store-level sales execution excellence — combining customer influence, disciplined selling, perfect Store execution, and call-cycle management. As the day-to-day trusted advisor for store-level decision makers, MSL converts distribution, space, display, and execution opportunities into sustainable volume growth across every retail channel. The role allocates the vast majority of time (~90%) to high-value selling activities, following a structured Presell–Sell–Postsell operating model on every visit and eliminating non-value-added tasks to maximize in-store execution.

The MSL covers both DSD and warehouse (WHS) portfolios and increases time in market to expand store coverage.

Customer





Relationships & Selling Build customer relationships that unlock selling opportunities through incremental sales, displays, and distribution gains across all retail channels. Leverage established dashboards and other resources to identify selling opportunities and set clear objectives prior to every customer visit. In-Store Execution Deliver Perfect Store standards — planograms, shelving, displays, freshness, availability, and program compliance — including support for warehouse-distributed products.

Territory & Call-Cycle Management Prioritize territory and planning tools using customer potential, data, and commercial priorities to execute the prescribed call cycle consistently across assigned accounts. Data & Continuous Improvement Maintain accurate real time store information and execution data in Encompass, using KPI results to identify and correct gaps. 1-3 years’ sales experience, preferably in a CPG and/or Direct Sales Delivery (DSD) environment ~ Developed effective sales management accountability system ~ Built commitment and teamwork while maintaining a creative and positive work environment ~ Proficient Technology and Computer skills: proficient at Word, PowerPoint and Excel ~ The annual salary range for applicants is: $60,000 - $80,000, which does not include discretionary bonus compensation or our comprehensive advantages package.



Actual compensation offered to the successful candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level, among other factors.

Bimbo

Canada is committed to personal and professional growth.

We offer training, development, and advancement opportunities both domestically and internationally.

Innovation : Be part of a company that constantly innovates in the food industry. We believe that as people we form one community and we believe that this community is focused on getting results. We do this by competing and winning in the market with superior quality in everything we do. This recognition is a reflection of how strong, people-first culture drives exceptional performance and sets us apart as industry leaders.

Bimbo

Canada was also named one of Canada’s Best Employers for 2026 by Forbes! Your journey with Bimbo Canada starts here. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a pre-hire background check (including but not limited to criminal history, reference, credit and/or physical demands checks) as appropriate for the role and as permitted by law.

Bimbo

Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity, equity and belonging in the workplace, and encourages applications from qualified people of all genders, visible minorities, aboriginal peoples and persons with disabilities. Job seekers with disabilities who require accommodation during the recruitment process, or would like more details about accessibility, should contact Bimbo Canada Accessibility at CB_Accessibility@grupobimbo.

📌 Bilingual (English/Spanish) Sales Leader (Regina)
🏢 Canada Bread Bimbo
📍 Regina