About the Role

Our client is seeking a dynamic and creative Brand Activation Manager to lead exciting consumer engagement initiatives for their FMCG brands in Kimberley . This role is responsible for translating brand strategies into impactful consumer experiences through events, sponsorships, sampling programs, and point-of-sale activations. You will work closely with marketing, sales, and external agencies to ensure seamless execution that drives brand awareness, trial, and loyalty. This is an excellent opportunity for a results-driven individual with a passion for bringing brands to life and connecting with consumers in meaningful ways within the FMCG sector.

Key Responsibilities

- Develop and implement comprehensive brand activation strategies that align with overall marketing objectives and brand positioning.
- Plan, execute, and manage consumer-facing events, promotions, and experiential marketing campaigns for FMCG products.
- Collaborate with internal teams and external agencies to develop creative concepts and ensure flawless execution of all activation programs.
- Manage budgets for activation projects, ensuring cost-effectiveness and strong ROI.
- Measure and analyze the effectiveness of brand activation initiatives,



providing insights and recommendations for future programs.
- Ensure all activations are executed in line with brand guidelines and company policies.

Requirements

- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Minimum of 5 years of experience in brand activation, event management, or experiential marketing, preferably in the FMCG industry.
- Proven ability to develop and execute successful consumer engagement campaigns from concept to completion.
- Strong project management skills, with the ability to manage multiple projects simultaneously.
- Excellent communication, negotiation, and interpersonal skills.
- Creative thinking and a passion for innovative brand experiences.

Benefits

- Competitive salary and performance-based bonus structure.
- Comprehensive health and retirement benefits.
- Opportunities for professional development and exposure to various aspects of brand marketing.
- A vibrant and team-oriented team environment in Kimberley .
- The chance to directly influence consumer perception and brand affinity for leading FMCG products.

📌 Brand Activation Manager (Kimberley)
🏢 Placements24
📍 Kimberley