100 The East Mall Unit 8, Toronto, ON M8Z 5X2 Are you passionate about birds and backyard wildlife?

At Urban Nature

Store, we share a love of the outdoors and are dedicated to helping cultivate a vibrant, wildlife-friendly environment. As an independent business, we are committed to providing expert advice and personalized service. Deeply rooted in our local community, we embrace our Canadian heritage and the natural beauty that surrounds us. Our goal is to inspire and support a connection to wildlife, whether through birding, gardening, or simply enjoying the peaceful presence of nature in backyards.

Urban Nature

Store enhances the discovery and the development of people's inner passion for birds, gardens, and wildlife. Full-time - In office/ onsite No benefits plan offered for this role currently Working language - English (required) We are seeking a highly organized, proactive, and strategically minded Marketing Specialist, who thrives in a fast-paced, dynamic environment. The successful Candidate will possess leadership, digital marketing, retail brand development, and store launch expertise; to drive Customer engagement, revenue growth, and our long-term market positioning.

Strategic Marketing

Programs marketing initiatives that align with the business goals. Develop and execute advertising campaigns and promotional programs via traditional channels such as print, radio, outdoor, and sponsorships.

Constant

Customer & Community Contact Manage, maintain, and develop short- and long-term customer contact and engagement strategies. Build and manage relationships with vendors, media, and community partners. Represent the company at events and initiatives to strengthen local markets and increase our brand exposure.

Develop acquisition strategies across Meta, YouTube, Direct Mail, email/SMS, and mobile.



Lead new store launches with market research, customer profiling, promotional calendars, and community engagement. Conduct feasibility studies and competitive analysis to evaluate new store opportunities and guide strategic decisions.

Data Management & Reporting Plan, direct, and evaluate advertising, marketing, and public relations strategies across retail Regularly report on Marketing KPl's to the senior Management team. Highly competent in interpreting large amounts of data, distilling and reporting in an understandable manner both to senior management and store level management. Drive long-term growth by expanding to multiple store locations with consistent branding, marketing integration, and customer-focused design strategies.

The successful Candidate will oversee all aspects of our digital strategy and Customer experience throughout the organization. A diploma or degree (or equivalent experience) concentrated in Media, Marketing or Communications. Progressive experience in marketing leadership, including retail expansion and e-commerce growth.

Solid experience collaborating across functions and influencing executive level decisions. An analytical mindset and curious mind, with experience in measuring performance and ROI. Al-driven marketing tools, automation, and advanced analytics.

SEO initiatives. We typically post for 30-60 days. First communication is a phone interview, and we always confirm via email.

Urban Nature

Store is an equal opportunity employer and is committed to providing accommodations for persons with disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act, please advise in your communication of interest in this opportunity, of any accommodations required to ensure fair and equitable access through the recruitment and selection process. #

📌 BRAND MARKETEER Full-time (Toronto)
🏢 Urban Nature Store
📍 Toronto