Role: Brand Manager Contract: August 2026 – February 2028 Location: At Iconic Wineries of British Columbia, we are the stewards of some of Canada's most iconic luxury estate wineries, including Mission Hill Family Estate, CedarCreek Estate Winery, Martin’s Lane Winery, and CheckMate Artisanal Winery. Nestled in the breathtaking Okanagan Valley, these properties are recognized not only for world-class wines, but also for exceptional architecture, hospitality, craftsmanship, and guest experiences. Our estate wineries remain a reflection of our passion for creating remarkable places that inspire people and stand the test of time.

As our Brand Manager, you will be responsible for developing and executing the overall strategic brand marketing plans for their portfolio of luxury Canadian wine brands including Red Barn at Jagged Rock, Road 13 Vineyards, Liquidity Winery and Artisan Wine Shops.

Brand

Planning & Strategy Establish and execute the strategic long-term direction for your portfolio of brands, completing ongoing competitive analysis, consumer insights and benchmarking for all brands. Lead brand positioning and architecture refinement leveraging market research and consumer insights. Set and execute the annual marketing calendar for your brands across all channels.

Continuously evaluate current brand performance, market dynamics, competitive landscape, determine opportunities for innovation as well as SKU rationalization. Drive a deep understanding of consumer segments and messaging hierarchy for project initiatives Day to day management of briefing process, and development of concepts and creative. Craft your brand’s strategies into wine-focused and compelling creative and digital concepts and head-turning copy.

Deliver toolkits, accolades and communications needed for all channels to surpass their goals, including eCommerce,



on-site needs and in-market. Manage marketing initiatives from concept through to execution ensuring all projects are on brief and meet the highest creative standards. Identify and implement cutting-edge communication, promotional and public relations programs to deliver a competitive advantage.

Minimum 5 years of progressive experience in brand management and marketing, preferably in the beverage alcohol industry, or in luxury product.

Completed

Bachelor’s Degree in Marketing, Business or related from a recognized institution. Formal wine education is an asset.

Experience managing the creative process - strong instincts, creative and evaluative skills. Exceptional creative skills – writing and experience in creative development.

We offer competitive compensation that recognizes individual and company performance. Thetypical hiring range for this position is $75,000 - $81,500 annually complemented by an end of contract bonus plan; Monthly Employee Wine Program Health and dental benefits, and mental health plans with 24/7 access to a primary care physician via Lumino Health Hybrid work environment (4 days office, 1 day at home) An extensive offering of world leading learning and development programs to empower your career development – in‑person and digital offerings with internationally renowned resources like Franklin Covey and Lumina. We are growing a lasting legacy in the wine industry, with people first.

It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. Best in Our Craft We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people. We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

📌 Brand Specialist - Full Time (West Kelowna)
🏢 Socket.dev
📍 West Kelowna