Posted Monday, August 17, 2026 at 4:00 a.m. | We’re proud to be one of Canada’s most admired and respected corporate cultures and continuously aim for the highest standards of service and success. Whether we're helping guests get more from their everyday experiences or bringing Canadians closer to the brands, teams and moments they love, our partnerships are an important part of how we build connection, loyalty and affinity for WestJet. As our portfolio of strategic partnerships continues to grow, we're looking for an Advisor, PartnershipsMarketing to help turn these relationships into meaningful experiences for our guests and our partners.

From TELUS, Skip, Canadian Tire and Petro-Canada to new partnerships on the horizon, you'll help bring partnership ideas to life through creative, integrated marketing programs that deliver value for both sides. Reporting to the Manager, Partnerships & Sponsorships Marketing , you'll work closely with Strategic Partnerships and Loyalty , alongside teams across Marketing, to connect the dots between partnership objectives, guest needs and WestJet's brand. You'll help take programs from idea to execution, bringing together internal teams, external partners and agencies to deliver work that gets noticed and gets results.

You'll balance priorities across multiple partnerships and projects, build solid internal and external relationships, spot opportunities and bring a thoughtful, organized approach to turning partnership potential into great marketing. And while partnerships are at the heart of the role, you'll also have the opportunity to help bring select brand-building sponsorships to life — from the Toronto Blue Jays and CFL to the CPL and Calgary Stampede — creating experiences that connect WestJet with Canadians in the moments that matter. Support the development and execution of integrated marketing plans for WestJet's strategic partnership portfolio, ensuring programs deliver against WestJet and partner objectives.

Work closely with Strategic Partnerships and Loyalty to understand business objectives, identify opportunities and translate partnership commitments into effective marketing programs. Track and deliver against contractual partner commitments, measuring and analyzing performance to identify insights and action optimizations in support of continuous improvement. Manage day-to-day marketing activities for assigned partnerships,



coordinating deliverables across internal teams, external partners, agencies and vendors.

Develop project plans, timelines, briefs and status updates to ensure initiatives are delivered on time, on brief and on budget. Support the development of agency briefs and creative development, providing clear direction on objectives, audiences, key messages, channels and deliverables. Collaborate across Marketing, including Creative, Media, Digital, Social, Communications, Loyalty and other channel teams, to deliver integrated partnership programs that are aligned to the WestJet brand.

Support the development and execution of partner promotions, offers, content, experiences and campaigns designed to drive guest engagement and loyalty. Build and maintain strong relationships with external partners, acting as a trusted marketing contact and ensuring effective communication and collaboration. Coordinate approvals and ensure partnership marketing activity meets brand, legal, operational and partner requirements.

Monitor and report on campaign and partnership performance, using results and insights to make recommendations and optimize future activity. Support partner business reviews, post-campaign reporting and measurement of key objectives and KPIs. Support the planning and execution of select sponsorship marketing activations, including sports, cultural and community properties.

Assist with the delivery of sponsorship assets and benefits, consumer experiences, promotions, content and other marketing activations in collaboration with rights holders and internal stakeholders. 3–5 years of experience in marketing, partnership marketing, sponsorship marketing, advertising or a related field. ~ Experience planning and executing marketing programs from brief through implementation across multiple channels. ~ Strong understanding of marketing fundamentals, with an interest in the intersection of brand, loyalty, partnerships and customer engagement. ~ Understanding of loyalty marketing,



loyalty economics and guest/member engagement is considered an asset. ~ Strong project management skills, with the ability to manage multiple priorities, timelines and deliverables simultaneously. ~ Proficiency in Microsoft Office, particularly PowerPoint, Excel and Word. ~ Proficiency with JIRA, Monday and Tableau is an assets. ~ Experience in loyalty, partnerships, sponsorships, experiential marketing or the travel/hospitality industry is an asset. ~ Experience working with creative and media agencies is an asset. ~ French language skills are considered an asset. ~ Ability to travel and support occasional onsite events and activations as required. Travel privileges for you and your family, effective from your start date Savings and Benefit programs that are flexible to meet your specific needs WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent.

Since the Sunwing Airlines integration in 2025, more than 15,000 WestJetters support nearly 200 aircraft and connect guests to our global network of more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia. The WestJet Group is a major Canadian employer and includes WestJet Airlines, WestJet Encore and Sunwing Vacations Group. We’re Canada’s leading value airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.

Safety and security are shared responsibilities all team members are expected to use protected work practices to ensure their well-being and the safety of others. WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as Safey-Sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet'sAlcohol and Drug Policy.

Our commitment to diversity, equity and inclusion WestJet is committed to inclusiveness, equity and accessibility throughout the selection process. If you require accommodation at any stage, please contact our Talent Acquisition team at talent@westjet.

📌 Chargé marketing publicité F/H (Calgary)
🏢 Westjet-Airline
📍 Calgary