Organizational Unit University of Victoria - Student Affairs - Office of the Registrar and Enrolment Management University of Victoria - Victoria, BC V8W 2Y2 CA (Primary) Posting Close Date Additional Posting Information Salary posted will be pro-rated based on FTE and achieved as per the collective agreement, if applicable. Advertising/Marketing, Communications/Public Relations Student Affairs is committed to creating a vibrant and engaging learning community to inspire and enrich the lives of our students in support of the University of Victoria’s vision “to be a university of choice for outstanding students, faculty, and staff from BC, Canada, and around the world”. Office of the Registrar and Enrolment Management; Wellness, Recreation and Athletics; and Student Development and Success.

In working to achieve this vision, the Office of the Registrar and Enrolment Management (OREM) places students at the centre of operations and supports students to achieve their academic and life goals. Registrarial services strive to directly support students’ success in their university studies, campus life and subsequent life pursuits. The range of services provided by the units within the OREM appear at every point in the student life cycle, beginning with recruitment and admissions, all the way through to convocation.

Members of the OREM team strive to be consistent in their interpretation, communication and application of regulations, policies and procedures while being both professional and respectful of the diversity and complexity of needs across the university campus. The OREM interacts with staff, students, faculty, university and external community members in order to assist in the delivery of core services that cross operational and departmental boundaries (e.g.,



It is important that students and our university colleagues are well-informed and well-supported by the OREM and the services offered.

Performance range: Progression beyond the recruitment range is available through annual performance increases, in accordance with the PEA Collective Agreement.

Mandate: The Communications Officer plays a strategic and technical role in UVic’s Student Recruitment team by developing and delivering high-quality, targeted communications that support institutional enrolment goals and reputation. The role is responsible for content strategy, messaging, and production across platforms, including ownership of UVic’s outbound email marketing to prospective students. It combines creative storytelling with data-informed decision-making to engage domestic and international audiences, working independently and collaboratively across multiple stakeholders.

Plan, coordinate, and evaluate marketing communications that drive student recruitment and reinforce UVic’s brand. Produce high-quality, multi-format content for publications, presentations, email, and video. Maintain oversight of branded platforms and assets, including the Custom Viewbook and visual content creation.

Use analytics, feedback, and market intelligence to refine messaging and improve campaign performance. This position may occasionally require flexible working hours, including evenings or weekends, to support recruitment events, deadlines, or campaign timelines. This position requires a level of education, training,



and experience equivalent to an undergraduate degree in communications, marketing, public relations, journalism, or a related field, plus a minimum of five years of relevant experience, preferably in a post-secondary setting.

An equivalent combination of education, training, and experience may be considered. Skilled in writing, editing, developing and managing creative content for a range of audiences and channels. Demonstrated expertise in social media strategy, implementation and engagement.

Ability to manage projects simultaneously and adapt quickly to changing needs and priorities.

Experience in developing, implementing and evaluating communications campaigns. Expertise in research, fact-checking, writing and editing. Strong organizational skills with the ability to meet strict deadlines and manage multiple projects and priorities.

Expert proficiency in MS 360 (Outlook, PowerPoint, Word, Excel, Teams, Planner, OneDrive, SharePoint). Proficiency in technology-based collaboration and project management tools (e.g., Experience working with website content management systems (Cascade) and social media platforms (LinkedIn, Facebook, X, YouTube, Instagram, etc.) Proficiency in Customer Relationship Management (CRM) technologies. Proficiency in graphic design and video-editing tools such as Adobe Premiere Pro, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Clipchamp, Canva, etc.

Familiarity with UVic-specific systems (RAPID, Banner), is an asset.

Experience with Ellucian Recruit, is an asset.

Equity Statement: UVic is committed to upholding the values of equity, diversity, inclusion and human rights in our living, learning and work environments. ca Any personal information provided will be maintained in confidence.

📌 Communications Officer - (993973.1) (Victoria)
🏢 University of Victoria
📍 Victoria