Flexible hybrid work, currently two office days per week Flexible hybrid work, currently two office days per week Blonyx is an athletic performance brand that helps athletes achieve their athletic ambition. We turn it into performance nutrition systems that combine effective products with the support athletes need to use them properly. Our content strategy supports this mission by translating sports science into practical advice, useful information and compelling stories to help athletes achieve more.

We’re looking for a Senior Content Marketing Manager to take ownership of this strategy and build it into a measurable growth engine for Blonyx. This is a senior, hands‑on role for someone who can improve our strategy, create compelling content and demonstrate its commercial impact. You’ll learn what our athletes want to achieve, create content that educates and supports them on their journey, and turn their attention into website visits, downloads, email subscribers and sales.

You’ll also lead our athlete, ambassador and influencer community, recruiting, engaging and activating the people who represent Blonyx. Own and improve our education‑and‑support‑led content strategy Turn sports science into practical, credible and distinctive content Build systems/funnels that move audiences from discovery to our website, email list and products Manage a consistent editorial calendar across social media, email and our website Create and distribute content Write, film and interview athletes, working with our contract video editor to produce content that attracts Create social posts, articles, photography, website content and athlete stories Brief and direct video projects with clear objectives,



hooks and storylines Manage Blonyx’s presence across Instagram, Facebook and other relevant channels Test hooks, formats, angles and calls to action Identify successful organic content for boosting and paid distribution Lead our athlete community Recruit people who align with our mission, audiences and sporting communities Be assertive in securing UGC, interviews, testimonials and event content Turn athlete partnerships into authentic content, reach, traffic and sales Represent Blonyx at events, including occasional weekends such as the Whistler GranFondo and BMO Vancouver Marathon (you also get to participate!) Track audience quality, engagement, traffic, downloads, email acquisition and sales Test content to understand what attracts and converts the right people Demonstrate how content and athlete partnerships contribute to growth You are a commercially minded content marketer who combines creative vision, analytical rigour and a willingness to execute. At least five years of experience in content marketing, social media or digital marketing Experience using content to generate sales, traffic, downloads, leads or email subscribers Strong knowledge of analytics, testing, conversion and performance reporting Evidence of personally creating and directing effective written,



visual and video content Experience developing and improving a content strategy process/engine Strong interviewing, storytelling and relationship‑building skills Experience directing editors, designers or other creative contractors An understanding of, and passion for, endurance sport, CrossFit, HYROX or other performance sport A degree in marketing, sports science or a related field - or equivalent professional experience Experience translating scientific or technical information for a wider audience would be an advantage.

You’ll work closely with our Marketing Manager, who leads email marketing and supports content and community engagement. You’ll also receive help from a junior team member and collaborate with our contract video editor, advertising manager and designer. You’ll provide the video editor with ideas, briefs and source material while remaining responsible for the creative direction and performance of the content.

You’ll be expected to learn quickly, test ideas and keep progressing. Qualified website traffic from content and social channels Downloads, email subscribers and sales attributed to content Performance of repeatable content formats Growth and participation within our athlete community Quality and impact of athlete-generated content Flexible hours and a hybrid schedule, currently with two office days per week ~ Occasional freedom to work from another locations, with agreement (eg to allow extended vacations) ~ Free entry to many local sporting events ~ If you’re passionate about performance sport, know how to turn attention into action and want to build something with real impact, we’d love to hear from you. #

📌 Content Marketing and Athlete Communications lead (Vancouver)
🏢 Blonyx
📍 Vancouver