Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis supports a range of D&I; actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program.

With a solid, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more. As a Campaign Manager for a large scale business, you will be part of the primary engine for high-volume campaign execution. You will support a lean marketing team by transforming campaign strategies into high-performing technical assets.

This role is highly operational and requires a deep understanding of Marketo’s program architecture, segmentation and targeting, and asset creation.

Campaign

Execution & Program Management Build and manage Smart Lists and Segmentations based on B2B criteria (e.g., industry, job function, tax‑exempt status, or customer lifecycle stage).

A/B Testing: Execute A/B testing on subject lines, content, and CTA placement to optimize engagement and conversion metrics.

Asset Creation: Deploy responsive landing pages and forms within Marketo that align with the client's Business brand standards. Configure form logic (progressive profiling, hidden fields) to ensure quality data capture.

Gated Content: Set up "Listen" and "Fulfillment" flows for whitepapers, webinars, and other lead‑generation assets.

Quality

Assurance (QA) & Testing Device Testing:



Conduct thorough rendering tests using Litmus to ensure a consistent experience across all devices and email clients.

Link & Flow Validation: Verify all tracking parameters (UTMs), links, and back‑end flow actions (e.g., scoring, alerts, and field updates) are functioning correctly before deployment.

Approval Management: Manage the internal feedback loop, making real‑time edits to assets based on stakeholder feedback.

Technical Support Performance Tracking: Pull and format standard email performance reports (Open, Click, Delivery, Unsubscribe rates) for cadenced team reviews.

Technical Literacy: Basic knowledge of HTML/CSS for minor troubleshooting in email and landing page templates. B2B Experience: Familiarity with the B2B buyer’s journey and how it differs from traditional B2C marketing.

Project

Management experience. Able to support basic reporting and analytics needs.

Publicis

Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. The salary range for this position is $80,000-$90,000 per year.

This range reflects what we reasonably expect to offer based on current market data. We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making.

📌 CRM Campaign Manager (Toronto)
🏢 Publicis Groupe Holdings
📍 Toronto