Become a pivotal player in customer loyalty at La Vie en Rose. As the CRM and Loyalty Manager, you will leverage data insights to enhance customer experiences. In this full time position reporting to the Director, you will manage and evolve the CRM and loyalty program for La Vie en Rose and Bikini Village.

Your role involves collaboration across marketing, technology, and operations to optimize customer engagement and retention through effective data strategies. Key Responsibilities:

- Contribute to defining CRM and loyalty strategic vision
- Design and enhance loyalty program and customer journeys
- Manage customer data governance and segmentation practices
- Oversee the CRM technology platforms including Klaviyo
- Lead projects driving innovation in CRM and loyalty initiatives

Requirements:

- Bachelor’s degree in business or marketing
- 10 years in CRM and loyalty program development
- Experience with customer data governance
- Strong project management and leadership skills
- Bilingual in French and English

Advance CRM and loyalty strategies while maximizing customer lifetime value at La Vie en Rose.

📌 CRM and Loyalty Strategy Manager at La Vie en Rose (Montreal)
🏢 La Vie En Rose
📍 Montreal