The CRM &

• Digital Marketing Specialist will develop and maintain Digital marketing initiatives, with an emphasis on increased brand awareness, sales, and resultant profits for Kia Canada Inc. The incumbent will be responsible for helping to turn ideas into reality, defining smart solutions involving technology, operations, marketing and communications that will help facilitate the effective implementation of strategic marketing initiatives for KCA. The role reports into the CRM &

• Digital Marketing Manager and operates on a national level, in a demanding setting within a leading edge but lean and busy team. The successful candidate must have experience of managing CRM &

• Digital Marketing in the past with a demonstrated ability to work independently while coordinating with a large team. The CRM &

• Digital Marketing Specialist role will be the anchor to innovate, support and hold together marketing activities across CRM, Website, Lead Management, Dealer Digital Activities, SEO and more. Assist the CRM &

• Digital Marketing Manager with the implementation of defined digital marketing strategic plan. Execute the strategy, setting the conditions for long-term business success using digital marketing platforms as a basis for targeting and re-targeting. Assist in developing creative briefs for email and digital campaigns to the Agency of Record and work closely to see through to timely completion Maintain a consistent reporting structure for CRM, organic search &





• Tier 3 Digital to consistently analyze data and metrics to determine need for changes in strategy. Maintain an understanding of trends and metrics of relevant digital channels. Be comfortable working on creative, data and website executions along with agency support Provide web and media analytics to drive campaign success and business intelligence Oversee all executions across platforms such as digital, SEO, website and emails to ensure brand and messaging consistency and timely execution Act as an internal advocate and advisor on using digital marketing, email communications and the website to help achieve the goals of the Marketing department (improve brand perception, drive leads, improve lead conversion, etc.) Facilitate content development with appropriate departments (Brand, Retail, Social, PR, etc) and syndication on appropriate channels Create and submit proposals, Purchase Orders and process estimates for agency At least 3-4 years of experience in the area of Digital Marketing/Advertising. Bachelor's degree and/or College Diploma in business, marketing, or communications is an asset.

Automotive

Experience is an asset Strong understanding and hands-on knowledge of web analytics and media measurement.

Certifications for Google Analytics will be an asset Proficiency in Microsoft Office (PowerPoint & Excel with Copilot AI experience an asset) Salesforce experience is an asset English / French bilingualism is an asset. As such, we will accommodate disabilities during the selection process and we will work with you to meet your needs. No agencies or phone calls, please. #

📌 CRM & Digital Marketing Specialist (Mississauga)
🏢 Kia Canada
📍 Mississauga