Join Blue J as the Lead for CRO and Website Management, refining digital strategies to boost conversions and user engagement from your hybrid workspace near Toronto. As Blue J continues to innovate in the generative AI landscape for tax professionals, we seek a CRO and Website Management Lead. This role is crucial for overseeing the website's functionality and improving conversion rates, engaging in CRO experimentation, and acting as a liaison with our Brand Team.

You will strategically enhance website performance, ensuring it aligns with Blue J's growth initiatives. Key Responsibilities:

- Direct the site architecture and conversion strategies
- Build and modify pages in Webflow, focusing on user engagement
- Lead and collaborate on A/B testing projects




- Analyze behavior metrics using GA4 and other tools
- Provide actionable recommendations based on data analysis

Requirements:

- 7+ years in website management or digital marketing
- Solid hands-on experience in Webflow
- Expertise in A/B testing and conversion strategies
- Proficient in web analytics and reporting
- Strong cross-functional relationship-building skills

Enhance Blue J's digital capabilities by driving effective website management and conversion strategies within the tax research sector.

📌 CRO and Website Management Lead (Toronto)
🏢 Blue J
📍 Toronto