As a Senior Strategist at CM,you'llserve asastrategic orchestrator bringing together insights, creativity, and channelexpertiseinto cohesive,omni-channel,high-impact campaignsand digital experiences.You'rethe connective tissue between our creative partners, media team, CRM specialists, and web strategists—translating big-picture brand vision into integrated 360-degree plans that drivereal results. This is a unique chance to work on a brand that is known for quirky, lifestyle-driven creative and genuine freedom to innovate.Strategy and Planning Account Planning and Brand Planning Develop integrated communications strategies across creative, media, CRM, and web, ensuring consistent mid- to lower-funnel messagingrecommendations Lead audience insights work and inspire creative teams —collaborating with media and research toidentifyemerging insights andvalidatestrategic direction using AI tools Review campaign analytics and performance data to make data-informed optimization recommendationsas a strategy partner to marketing science Partner with Media in evaluating business and media reporting to inform national and regional paid media efforts Partner with web strategy to ensure seamless user journeys and conversion-optimized experiences Build client partnerships anddemonstratethe value of integrated strategic planning 5–8 years in communications planning, integrated campaign strategy, or related experience (agency or brand) ~ Provenexpertisein messaging frameworks, channel strategy, and multi-touchpoint campaign planning ~ Strong media collaboration experience and ability to align strategy with channel performance and audience insights ~ Solid analytics literacy—you read tracking reports, understand KPIs, and translate data into actionable recommendations ~ Excellent cross-functional collaboration skills and ability to communicate complex strategy to creative, technical, and business audiences ~ Bonus if you have: Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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📌 Data Strategist- Remote (Toronto)
🏢 Critical Mass
📍 Toronto