Toronto Corporate Office, 3280 Bloor St W, Centre Tower, 7th Floor, Etobicoke, ON M8X 2X3, Canada. Hybrid work with travel to St. Catharines office. Reporting to the Senior Manager, Product Operations, the Digital Analytics Manager develops and maintains a digital analytics program for Meridian’s public website.

Analyze tracking data to evaluate the performance of marketing campaigns, website/app changes, and digital initiatives, providing actionable recommendations for improvement. Set up and run A/B tests and advise others on best practices. Develop and maintain dashboards and reports using GA4, Data Studio/Looker Studio, Amplitude, or other BI platforms.

Monitor and interpret user journeys, funnel performance, and conversion data to inform strategic decisions. Enable high-quality behavioral tracking, defining events and ensuring accurate data collection across web and app experiences.

Support

Marketing in attribution modeling to evaluate channel performance. Optimize data pipelines across BigQuery, GA4, and Amplitude to maintain reliable analytics flows. Work closely with digital banking, Marketing, UX, product,



and dev teams to align data tracking with business goals and strategies.

Provide training and support to team members on best practices, data interpretation, and self-serve analytics. Stay up to date with tracking software features, industry trends, and digital analytics methodologies. Apply an understanding of strategic business levers and P&L; drivers when conducting analysis and making recommendations.

Define and measure success metrics to assess business impact of digital initiatives. Maintain competitor intelligence and provide insight into digital financial service trends. Communicate data and insights effectively across the organization.

Experience analyzing diverse data sets, both structured and unstructured. Comfortable learning recent digital tools and adopting AI-enabled technology. Bachelor’s or higher in Mathematics or a related field. 68,800.00 to $103,200.00 CAD. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability. #

📌 Digital Analytics Manager (Toronto)
🏢 Meridian Credit Union
📍 Toronto