Stork Craft Manufacturing Inc.(Job Title:Digital Content and Merchandising Coordinator Team:Content Digital Content &

• Merchandising Analyst Reports to:Director of Digital Merchandising We are seeking a detail-orientedDigital Content and Merchandising Coordinator to join our quick-paced Content team within Storkcraft’s creative, industry-shaping Product &

• Brand department. This role will focus on managing product setups and optimizing product pages across major North American online retail platforms – from Amazon to Target, from Walmart to Babylist, and everything in between. The successful candidate will play a critical role in ensuring our products are accurately represented and optimized for performance on key e-commerce platforms. Create new product listings and pages on major online retailers including Amazon, Walmart, Target, Wayfair, The Home Depot, Babylist, and other e-commerce platforms Conduct regular product page audits and data scrubbing to identify and resolve discrepancies, missing information, or outdated content Troubleshoot product page issues, working with internal teams and retailer support to resolve technical problems and listing errors Monitor product page performance and make data-driven recommendations for optimization Content Management &

• Optimization Ensure product descriptions, specifications, images, and other content meet each retailer's specific guidelines and best practices Collaborate with internal teams to gather accurate product information, specifications, and marketing materials Implement SEO and GEO best practices to improve product visibility and search rankings on retailer platforms Data Analysis &





• Reporting Track and analyze product page performance metrics across multiple retail platforms Generate reports on product setup progress, issues, and performance for leadership team Identify trends and patterns in product data to inform strategic decisions Work closely with merchandising, marketing, and product development teams to ensure accurate product representation Coordinate with the Content and Marketing teams to prioritize tasks and share best practices Support special projects and initiatives as directed by the Director of Digital Merchandising Bachelor's degree in Business, Marketing, Communications, or related field ~Familiarity with product information management (PIM) and digital asset management (DAM) software, such as Salsify ~ Ability to perform in a fast-paced environment, manage multiple tasks simultaneously, and work efficiently across multiple online retailers' portals ~ Strong attention to detail and ability to manage multiple projects simultaneously ~ Proficiency in Microsoft Excel and data analysis tools ~ Previous experience with baby/children's products or furniture industry Experience with SEO and/or GEO optimization for creating product titles and product bullets - major asset Knowledge of SEO and/or GEO principles and e-commerce optimization strategies Experience with content management systems and advanced product information management (PIM) tools Understanding of online retail marketplace dynamics and best practices Customer-focused mindset with understanding of online shopping experience Detail-oriented approach to data management and content creation Competitive salary and benefits package

📌 Digital Content and Merchandising Coordinator (Vancouver)
🏢 Resource Area for Teaching
📍 Vancouver