About Ovidis

Ovidis Adaptive Wear is a Montreal-based adaptive clothing brand, now in its ninth year. We design stylish adaptive clothing for seniors and individuals of all ages who need adaptive fashion. We sell through various channels such as our Shopify online store, Amazon, and B2B / Wholesale partners.

Our online store is our fastest-growing channel, but our email marketing and social media presence don't have a dedicated owner. We're a small, lean team - this role is built for someone comfortable owning multiple channels at once rather than specializing narrowly in one.

Role Overview

You'll own our email marketing program in Klaviyo and our social media presence end to end, and support our website conversion optimization (CRO) work. This role reports directly to the eCommerce Manager who owns the various channels as well as overall growth & strategy. Additionally, you'll have the opportunity to cross-work with various other departments such as merchandising and third party agencies.

Core Responsibilites

Email Marketing (Klaviyo)

- Build, manage, and optimize automated flows: welcome series, abandoned cart, post-purchase, win-back & more.
- Plan and execute campaign calendar - promotions, product launches, seasonal sends.
- Segment lists and personalize sends based on customer behavior.
- A/B test subject lines, send times, and content: report on opens, clicks and revenue.

Social Media

- Own the content calendar across our active platforms.
- Create and/or source photo and video content,



write captions and maintain the voice of the brand.
- Post consistently and engage with our community.
- Track and report on engagement and follower growth.

Conversion Rate Optimization (CRO)

- Implement and monitor website tests (landing pages, product pages, checkout flow) with the eCommerce Manager.
- Use GA4 and Shopify Analytics to flag friction points and report on test results.

What We're Looking For

- 1 - 3 years of experience in marketing or eCommerce at a small company, startup, or your own small brand / shop - comfortable owning multiple channels without a large team around you.
- Hands-on experience with Klaviyo or a comparable ESP (Mailchimp, Omnisend)
- Comfortable creating and posting social content, not jus scheduling it.
- Familiarity with GA4, Shopify admin, and basic A/B testing concepts.
- Solid writer - copy that sounds human and converts, in both email and social formats.
- Self-directed and comfortable prioritizing across competing demands.

Nice To Haves

- Undergraduate degree in Fashion, Digital Marketing, Business Management, or related field.
- Proficiency in Excel.
- Bilingualism (French & English).

What We Offer

- A competitive salary based on experience.
- The option to work from home once a week.
- A comprehensive group insurance plan (Health & Dental).
- Monthly STL bus pass reimbursement if needed.
- 3 weeks vacation & a generous sick / personal day policy.
- On-site parking.

📌 Digital Marketing Coordinator (Laval)
🏢 Ovidis Adaptive Wear
📍 Laval