This is a full-time, in-office position based at INK Entertainment's Head Office in the heart of Yorkville. From award-winning restaurants and nightlife venues to concerts, festivals, and cultural experiences, INK is redefining hospitality and entertainment across North America. Our restaurant portfolio includes Amal (Toronto, Miami & Fort Lauderdale), Byblos (Toronto & Miami), Daphne, Figo, Level 6 (Miami), Beso by Patria, Sofia Yorkville, Sofia Design District (Miami), Primadonna, Vinny, Honey Chinese, Melani, STORYS Building, Portland Room and our premium QSR concept Little Baba.

The company represents Taglialatella Galleries in Toronto, New York, and Paris, and produces Canada's largest electronic music festival, VELD, now entering its 14th consecutive year. We're looking for a Senior Digital Marketing Manager who knows how to turn ideas into digital experiences, audiences into customers, and campaigns into measurable results. This is a senior, hands-on role for a digital marketing expert who is equally comfortable developing a media strategy, optimizing a campaign, analyzing performance, managing agencies, and working with creative teams to bring campaigns to life.

As Senior Digital Marketing

Manager, you'll be a key digital marketing partner across INK's portfolio of restaurants, nightlife venues, concerts, festivals, hospitality brands, and entertainment experiences. You'll develop and execute digital marketing strategies across paid media, CRM, email, SEO, websites, analytics, audience development, and digital customer acquisition. You'll work closely with Marketing, Creative, Operations, PR, Events, Brand Partnerships, and external agencies to deliver digital campaigns that drive awareness, reservations, ticket sales, revenue, and engagement.

This is an opportunity for someone who wants significant ownership and influence without the traditional people-management responsibilities of a senior management role. Develop and execute digital marketing strategies across INK's hospitality, entertainment, music, and live event portfolio. Translate marketing and business objectives into measurable digital strategies and campaigns.

Develop channel strategies and campaign plans based on audience, business objectives, and performance data. Identify emerging digital platforms, technologies, trends, and consumer behaviours that can create opportunities for INK. Partner with internal stakeholders and external agencies to ensure digital campaigns are strategically aligned and effectively executed.

Performance

Marketing & Paid Media Own paid digital media campaigns across Google, Meta, TikTok, YouTube, Snapchat, Reddit, Spotify, and other relevant platforms.



Manage relationships with external media agencies and digital partners. Optimize campaigns to maximize ROI, ROAS, conversions, and customer acquisition. Develop and test new approaches to audience growth and digital acquisition. Monitor industry and platform changes and recommend opportunities to improve performance.

Customer

Growth & CRM Develop strategies that drive reservations, ticket sales, memberships, loyalty, gift card sales, and online revenue. Develop and execute email, SMS, and lifecycle marketing campaigns. Support customer segmentation and personalization strategies.

Use customer data and behavioural insights to improve acquisition, engagement, and retention. Identify opportunities to improve the customer journey from discovery through conversion and repeat engagement. Websites & Digital Experiences Manage and optimize INK's corporate, venue, event, and entertainment websites.

Partner with internal stakeholders, developers, and external agencies on website updates, enhancements, and new digital experiences. Ensure digital experiences are mobile-first, intuitive, on-brand, and conversion-focused. Optimize reservation, ticketing, membership, gift card, and other digital customer experiences.

Identify opportunities to improve website performance, usability, SEO, and conversion. Develop digital marketing campaigns supporting concerts, festivals, nightlife programming, and live experiences. Work with promoters, event teams, artists, agencies, and external partners to execute integrated digital campaigns.

Develop digital strategies around event announcements, ticket on-sales, event launches, and post-event engagement. Analyze audience and campaign data to continuously improve event marketing performance. Support digital strategies for sponsorships, partnerships, and branded experiences.

Work with the Brand Partnerships team to develop and execute digital activations. Develop measurable digital strategies that demonstrate value to partners and sponsors. Identify opportunities to integrate partners into INK's digital ecosystem in ways that enhance the guest experience.

SEO, Analytics & Optimization Own SEO initiatives and identify opportunities to increase organic traffic and search visibility. Monitor digital performance through GA4, advertising platforms, CRM reporting, and other analytics tools.



Develop regular digital performance reports and insights for Marketing leadership.

Translate data into clear recommendations and actions. Conduct testing and experimentation to continuously improve performance. Track key performance indicators including traffic, conversion, customer acquisition cost, ROAS, engagement, reservations, ticket sales, and revenue.

Stay ahead of emerging digital, AI, marketing automation, and consumer technology trends. Identify opportunities to use AI and automation to improve campaign efficiency, personalization, and customer experience. Test new digital approaches and make recommendations based on performance and business value.

Bring new ideas and perspectives to INK's digital marketing strategy. You're a digital marketing expert who gets things done . You can build a campaign strategy, brief an agency, analyze performance, identify what's not working, and make the necessary changes.

You thrive in a fast-paced, creative environment where priorities move quickly and every brand has its own personality. You're curious, commercially minded, data-driven, and culturally aware. You understand that great digital marketing isn't just about clicks—it's about creating experiences that make people want to book, buy, attend, return, and share. 5–8 years of progressive digital marketing experience. ~ Strong experience across paid media, performance marketing, CRM, email marketing, SEO, analytics, and digital strategy. ~ Demonstrated experience managing multi-brand digital campaigns. ~ Strong understanding of customer acquisition, conversion, retention, and digital commerce. ~ Experience managing digital agencies, media partners, and external vendors. ~ Strong analytical skills with the ability to translate data into actionable recommendations. ~ Excellent project management and organizational skills. ~ Experience with ticketing platforms, event marketing, sponsorship activations, or entertainment marketing is an asset. ~ A genuine interest in hospitality, music, entertainment, culture, technology, and emerging digital trends.

The salary for this role is $90,000 CAD per year, plus benefits. Diversity, Equity & Inclusion We celebrate diversity in all its forms and encourage applications from individuals of all backgrounds, identities, experiences, and abilities. We are proud to be an equal prospect employer and are committed to providing an accessible and inclusive recruitment process in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA).

If you require accommodation at any stage of the hiring process, please let us know and we will work with you to meet your needs. #

📌 Digital Marketing Senior Manager - Remote (Toronto)
🏢 INK Entertainment Group
📍 Toronto