Park & Fifth is a Canadian fashion brand creating beautifully made dresses for bridesmaids, brides, and wedding guests. Designed in Vancouver, our collections prioritize fashion-forward styles, inclusive sizing and sustainable practices. With customers across Canada and the US, we’re a fast growing, digitally led brand shaping the future of modern occasionware.

We’re looking for a data-driven Digital Performance Marketing Manager to own and optimize our paid media portfolio across Meta, Google, TikTok, and Pinterest, as well as our performance email portfolio. You’ll be responsible for translating business priorities into email and paid media strategy, ensuring campaigns are always optimized for performance, and providing insights that fuel smarter decisions. The ideal candidate is a creative and analytical thinker with deep D2C experience, strong channel expertise, and a passion for scaling digital programs at a fast-growing retail brand.

Oversee and manage performance marketing channels: Meta (Facebook, Instagram), Google (Search, Shopping, YouTube), TikTok and Pinterest. Manage email/SMS campaign and flow strategy as well as execution to ensure optimal customer journey, revenue growth and customer retention strategies. Analyze daily/weekly performance and provide actionable recommendations to maximize ROAS, optimize CPA, and drive incremental revenue.

Partner with eCommerce, Creative, and Merchandising teams to ensure campaigns align with launches, promotions, and business priorities.



Understand creative performance deeply — identifying winning formats, concepts, hooks, and iterations — and drive ongoing creative optimization to improve efficiency and scale. Lead testing roadmaps (creative, audiences, bidding strategies, landing pages) and translate findings into scalable wins.

Monitor channel health, pixel/data tracking, audience quality, and attribution. Stay ahead of industry changes, innovation within AI, algorithm shifts, and best practices across Klayvio, Pinterest, Meta, and Google. 5+ years of hands-on digital performance marketing experience, ideally in retail or D2C eCommerce (agency or brand side). Proven success owning an email marketing portfolio.

Strong analytical skills with the ability to interpret data, build insights, and communicate recommendations clearly. Solid understanding of measurement, attribution, and conversion optimization. Comfortable working in a fast-paced, test-and-learn environment.

Working knowledge of Shopify, GA4, Klaviyo, and Looker/BI tools is a plus. A data-first mindset with a bias for action. Curiosity for creative testing and audience strategy. Passion for growing brands through smart, measurable performance marketing.

Excitement around unique customer journeys and problem solving mindset Annual performance bonus Health and dental perks including Health Spending Account with Equitable Life Location: Onsite at HQ with 1 work from home day per week #

📌 Digital Performance Marketing Manager - Vancouver
🏢 Park u0026 Fifth
📍 Vancouver