Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, EdenPark and Fig. Together, we are the leading alternative lending bank in Canada.

We have the collective experience and expertise to better serve our customers and foster our partners’ growth. With a diverse suite of products—residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending—we offer financial solutions tailored to all Canadians, including newcomers, small‑business owners, smart investors and savvy consumers. Backed by nearly a century of lending experience through its legacy companies, Fairstone Bank and its brand family are proud to be Canada’s leading alternative lending bank.

We’re looking for a seasoned results-oriented marketing qualified to lead the Cards and Retail Financing Marketing teams. The successful candidate will support the business in Marketing Planning and be responsible for its execution and KPI success. This Cards portfolio consists of multiple products including Walmart Rewards Mastercard, Walmart Rewards World Mastercard, and Home Trust Visa products.

The successful candidate will focus on maximizing account growth, driving activation and engagement, enabling innovation, and enhancing value perception across them all.

The Retail

Financing portfolio consists of thousands of Merchant relationships, with key strategic partners like Best Buy, Ashley Furniture and the Dufresne Group. The successful candidate will provide thought leadership in building successful Marketing programs to drive their unique business needs and support growth in their retail financing businesses. Build, develop and lead a talented group of Marketing professionals in support of the Cards and Retail Financing portfolios.

Support the business in the development and successful delivery of the marketing plan to meet targets across both portfolios, leading multi-channel customer acquisition, engagement, and retention strategies.



Measure results of all marketing initiatives and ensure yearly initiatives drives KPIs to meet plan Work closely with Analytics teams to identify data driven lifecycle opportunities to deepen customer relationships and drive business outcomes. Work with Internal and External creative partners to establish the creative strategy and be accountable for final review and approval of omni channel creative and messaging.

Lead the team on marketing initiative development ensuring campaigns are on-strategy and appropriate approvals are secured, uniting stakeholders around a unified visual brand, marketing and communication presence.

Represent

Marketing in key Partner communication forums and meetings, providing thought leadership, sharing results and securing alignment on recommendations. Establish and monitor key performance indicators across the portfolios, engaging with Marketing Operations and Analytics to create timely dashboards and reports. Identify opportunities across Cards and Retail Financing portfolios to leverage learnings and create synergies for the benefit of both.

Manage planning, budgeting, resourcing and prioritization across teams Responsible for vendors’ compliance, campaign performance, and quality. 10+ years of credit card marketing experience including branding, creative, research, media, digital marketing, and direct marketing 5+ years of marketing leadership and people management Experience working with strategic partners and supporting a shared delivery of program success Ability to propose solutions to complex and unique challenges and execute to completion Extensive experience in leading the sizing of new business opportunities, assessing customer impacts, and making strategic recommendations Experience in developing and executing plans, meeting deadlines and operating in an agile/sprint environment Ability to rapidly assimilate new ideas and be able to communicate effectively with various cross‑functional teams Strong analytical skills and data‑driven thinking to drive business insights Excellent interpersonal, communication, organizational, analytical, problem solving,



and issue resolution skills Proven ability to effectively work with team members, business users and technical staff Presentation skills required with abilities to successfully influence and drive direction to accomplish department goals Bilingualism a strong asset. Hybrid environment in one of our corporate office locations (Toronto, ON, London, ON, Montreal, QC). Generous vacation based on your role, statutory holidays, plus 6 wellness days to prioritize your well-being.

Compensation Package: Competitive base salary plus an annual incentive bonus tied to performance.

Comprehensive Benefits: Robust health and dental coverage through Manulife, as well as virtual healthcare through Dialogue.

Group Retirement Savings

Plan with up to 7% employer match On-Site Fitness: Gym access at our London and Montreal offices.

Education Assistance Program and Fairstone Academy for training and skill development. Parental leave top-up program to help you during life’s big moments.

Community Impact: One paid volunteer day to give back to causes that matter to you. Expected base salary range is $130,000 - $150,000 , plus the opportunity to earn an annual incentive bonus tied to performance. All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire. Artificial intelligence may be used in parts of the recruitment process.

Time Type: Full time Job Type: Permanent Fairstone Bank of Canada and its subsidiaries, including Fairstone Financial Inc. and Home Trust Company, deliver innovative, accessible and reliable financial solutions that enable Canadians to reach their financial goals. Collectively, we offer residential and commercial mortgages, consumer deposits and GICs, retail and automobile financing, credit cards and digital lending, in addition to unsecured and secured personal loans online and at more than 255 branches coast to coast. With a long-established history, we are proud to be Canada's leading alternative lending bank.

Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities. Individuals who view themselves as Aboriginals, members of visible minorities, and disabled are encouraged to apply in confidence. #

📌 Director, Marketing - Cards and Retail Financing (Toronto)
🏢 Fairstone Financial
📍 Toronto