With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. The Director, Marketing Technology & Activation leads the strategy, implementation, and operational excellence of enterprise marketing technology solutions. This role bridgesstrategic advisory, solution architecture, and campaign activation, andensuresclients realize measurable business value from their marketing technology investments.

Reporting to theSenior Director, Marketing Technology, this leader oversees a team responsible for marketing automation, campaign activation, platform implementationand integration, and operational excellence. They serve as a trusted advisor to clients, guide complex solution design, and build scalable activation frameworks that improve efficiency, quality, and marketing performance. The ideal candidate combines deep marketing technologyexpertisewith strong consulting skills, operational leadership, and a passion for building high-performing teams.

Marketing Technology

Strategy & Solution Leadership Lead the strategy and technical implementation approach for enterprise marketing technology engagements. Translate marketing and businessobjectivesinto scalable activation architectures across marketing automation, CRM, ABM, and customer engagement platforms. Design and govern marketing technology solutions that improve campaign effectiveness, operational efficiency, and data quality.

Identifyopportunities to modernize client technology ecosystems through automation, integration, and emerging platform capabilities.



Partner with cross-functional leaders and teams to champion innovation by evaluatingnew technologies, AI capabilities, and evolving activation methodologies. Oversee successful implementation of multi-channel marketing programs across email, nurture, ABM, events, digital advertising, and web experiences.

Support with the establishment of scalable campaign operations, QA standards, deployment processes, and governance models. Support continuous improvement across activation workflows, documentation, and reusable implementation frameworks. Serve as senior advisor for Marketing Technology and Marketing Operations engagements.

Lead discovery sessions, solution workshops, roadmap development, and technology recommendations. Present implementation strategies and architecture recommendations to senior stakeholders. Build trusted relationships with client Marketing Operations, Revenue Operations, IT, and Marketing leadership teams.

Lead and develop a team of Marketing Technology professionals responsible for platform implementation and campaign activation. Coach team members through solution design, technical consulting, and client leadership responsibilities. Build delivery capacity through mentoring, resource planning, and career development.

Establish best practices, technical standards, and documentation that improve consistency across engagements. Foster a culture of collaboration, accountability, innovation, and continuous learning. SupportGrowth,



Strategy,Marketing Technology & Operationsand Client Leadership teams on current business pursuits.

Scope implementation efforts, estimate delivery approaches, and contribute to proposals and solution presentations. Contribute to development of new Marketing Technology service offerings, methodologies, accelerators, and thought leadership. 7+ years of experience in Marketing Technology, Marketing Operations, Revenue Operations, or Marketing Automation consulting. ~Deepexpertisewith enterprise marketing technology platforms such as HubSpot, Marketo, SalesforceMarketing Cloud,Demandbase, 6Sense, or similar. ~ Strong understanding of CRM platforms, particularly Salesforce, HubSpot and MS Dynamics ~ Strong understanding of B2B marketing principles, bestpracticesand methodologies ~ Experience designing scalable campaign operations and marketing automation programs. ~ Experience leading complex platform implementations, integrations, and operational transformation initiatives. ~ Ability to translate business strategy into technical solutions and operational processes. ~ From day one,you’llgain hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. Time Off & Flexibility– Flexible PTO, summer Fridays, and paid parental leave (up to16 weeksfor birthing parents).

Plus,we’reclosed from Christmas to New Year’s so you can fully unplug.

Financial

Security–401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D; coverage for extra peace of mind. Tech & Perks– Company-provided laptop & accessories,monthlyWi-Fi & cell stipend, and exclusive discounts through Perkopolis.

📌 Director of Content Marketing Full Time, Remote (Edmonton)
🏢 MarketBridge
📍 Edmonton