Director of Creative Strategy - Performance Marketing (Meta Focus) Future-Able is looking for a Director of Creative Strategy - Performance Marketing (Meta Focused), a full-time contractor role, to work for:

Our mission is to empower individuals to embrace sustainable self-care while nurturing their natural beauty. Every product we craft reflects our dedication to sustainability, quality, and transparency, ensuring our customers feel confident with every choice they make.

who thinks in scroll-stops, testing matrices, and NC ROAS? Do you dream in hooks, landers, and creative iterations? Director of Creative Strategy with deep performance marketing experience and Meta ad fluency to lead our in-house agency and drive the kind of testing that unlocks scale.

This role is all about cold customer acquisition and high-performing direct response creative that thrives in a 1-day click environment. mature women . unlocking performance today building long-term brand love that drives meaningful LTV tomorrow . You’ll manage the ad creative pipeline, mentor strategists and editors, and Run and lead the in-house ad agency production pipeline —owning process, pacing, and priorities from concept to launch

Build and manage Meta-first creative testing roadmaps —driving iteration, evergreen strategy, funnel expansion, and performance optimization

Mentor and guide a team of senior creative strategists, designers, and editors —providing clear, actionable, performance-oriented feedback

Review and approve final briefs and ad assets to ensure clarity, alignment, and compliance—protecting the brand from FTC violations, regulatory scrutiny, or anything that might get us sued.

Collaborate deeply with media buyers —you align on KPIs, performance gaps, and creative solutions to scale

Unlock and scale new funnels —especially for new product launches, creators, and customer segments





Balance short-term NC ROAS wins with long-term LTV strategy —you build creative that performs Review and translate performance data into creative strategy —what’s working, what’s lagging, what to test next

Operate as a remote-first team leader —running Slack conversations, Zoom meetings, and Asana boards with clarity and urgency

Future-proof our creative operations —Meta is your home turf, but you’re already sketching out the playbook for TikTok, YouTube, and beyond

5+ years in performance marketing creative strategy with deep Meta ad experience

Proven background leading creative teams in high-output, high-performance ad environments - agency or in-house

Fluent in direct response KPIs —NC ROAS, CTR, CAC, LTV, CPMs, thumbstop rate, AOV, and CPA—and knows how creative drives each one from first impression to final conversion who thrives in structured production systems and keeps creative moving on schedule natural mentor —you give actionable feedback that helps good creatives become excellent

Empathic and psychology-driven—you understand the needs and mindset of mature women and can translate that into resonant creative

Deeply curious and analytical —you’re not casually on social media. When you scroll Facebook, Instagram, TikTok, or anywhere else, remote collaboration and creative ops tools —comfortable leading teams and projects via Slack, video calls, and Asana performance and brand , data and emotion , Experience expanding into TikTok, YouTube, influencer/affiliate-led performance

Familiarity with Motion, Asana, Airtable, Frame.io, ChatGPT, Figma, and Air (or similar digital asset managers)

A go-to list of freelancers, editors, and creators you trust

Experience hiring and scaling creative teams

Fully remote position

Potential eligibility for annual performance-based bonuses architect of a high-performing, brand-loving creative machine . You write, test, guide, and ship. You understand how to win the first click—and how to make it the beginning of a long-term customer relationship. Contract

Advertising, Art/Creative, and Strategy/Planning

📌 Director Of Market Strategy (Toronto)
🏢 Future-Able
📍 Toronto