Leads national sales strategy and execution in Canada, driving growth, performance and market share across a complex provincial healthcare landscape. Oversees sales teams, key accounts, and tender processes, while developing a high‑performing, customer‑focused sales organization. Translates global priorities into local action and partners cross‑functionally to deliver customer value and ensure compliance.

Develop and execute sales strategies to achieve company goals, including setting sales targets and objectives within the assigned area or territory. Recruit, train, coach and motivate sales representatives, ensuring they have the necessary skills and knowledge to succeed. Build and maintain relationships with key customers, understanding their needs and providing exceptional customer experience.

Monitor and analyze sales data to identify areas for improvement and make informed decisions. Collaborate with cross‑functional teams, such as marketing and product development, to drive sales initiatives and meet customer demands. Ensure CRM is utilised and updated to monitor and predict business.

Perform all work in compliance with company quality procedures and standards. Bachelor's degree or equivalent in Business, Life Sciences, or Healthcare Administration. Minimum of 8 years of related experience, which can include a combination of commercial functions: sales/business development,



or marketing experience.

Minimum of 3 years of people leadership experience managing large, geographically dispersed, or cross‑functional teams.

In Vitro

Diagnostics (IVD), Clinical Microbiology, Infectious Disease, Medical Device, Pharmaceutical, Healthcare or Laboratory Services.

Experience managing B2B customer relationships, distribution partners, strategic accounts, or indirect sales channels.

Experience selling to or managing relationships with government healthcare organizations, public sector agencies, or procurement bodies, including federal, provincial, state, regional, or local government entities. Knowledge of French language.

Situational

Leadership or other similar coaching training. Familiar with use of CRM Sales Force. Management of local distributors. Skilled in MS Office tools to include but not limited to Outlook, Teams, Word, and Excel. manages complex tasks and integrates multiple tools independently.

Direct supervision of 6–12 employees with operational or tactical choices affecting immediate outcomes and daily team performance made with little‑to‑no supervisory review, and strategic choices influencing future direction requiring supervisory review/approval.

Travel Requirements Domestic travel required: International travel required: Total travel:

📌 Director Online Sales (Montreal)
🏢 bioMérieux
📍 Montreal