Director, Sales

Location: Toronto, ON

Employment Type: Full time

Compensation: Competitive Salary + Commission +Benefits

About the Company

Libratel Inc. is a leading provider of mobile accessories in Canada, specializing in distribution and manufacturing since 1997. We are committed to innovation, quality, and building strong relationships with major mobile carriers and retailers. We work with major retailers, mobile carriers, dealers, and independent businesses across North America.

Role Summary

We are looking for an experienced and strategic Sales Director to lead and accelerate our overall sales growth.

This role will focus on analyzing sales performance, identifying opportunities within existing accounts, expanding into new markets and verticals, supporting sales-focused marketing initiatives, and working closely with our sales team and customers to drive sustainable growth.

The Sales Director will also play an important role in inventory optimization, ensuring that slower-moving products are actively promoted and sold through the appropriate channels to minimize dead stock and improve inventory turnover.

This is an ideal opportunity for a commercially driven sales leader who combines strategic thinking, data analysis, account management, business development, and strong relationship-building skills.

Key Responsibilities

1. Sales Analysis & Growth Strategy

- Analyze overall sales performance across targeted accounts to identify growth opportunities.
- Review account performance, product mix, sales trends, and purchasing patterns to identify opportunities for increased revenue.
- Develop and implement strategies to increase sales across existing accounts.
- Identify underperforming accounts and develop action plans to improve performance.
- Establish sales priorities and initiatives based on business and market data.
- Participate in setting and achieving company-wide sales objectives.

2. Sales & Marketing Collaboration

- Work closely with the Marketing team to provide a sales perspective on campaigns, promotions, product launches, and customer initiatives.
- Provide feedback from customers and sales representatives to help shape marketing strategies.




- Collaborate on promotional programs designed to increase product awareness and sell-through.

3. Inventory & Channel Management

- Work closely with internal teams to align sales activities with inventory levels.
- Identify slower-moving products and develop strategies to increase their sell-through.
- Collaborate with sales representatives and customers to promote appropriate products and prevent inventory from becoming dead stock.
- Use sales data and market insights to help align product availability with customer demand.
- Support effective inventory turnover while maintaining healthy sales margins.

4. Account & Sales Team Development

- Hold regular meetings with key accounts and sales representatives to review performance and identify new opportunities.
- Build and maintain solid relationships with major customers and business partners.
- Work with sales representatives to develop account-specific growth strategies.
- Identify opportunities to expand product offerings within existing customers.
- Support the sales team in developing new business opportunities and strengthening customer relationships.

5. New Market & Vertical Expansion

- Identify and develop opportunities in new verticals and business types.
- Expand the company's presence beyond traditional channels into markets such as:
- Hardware stores
- Pharmacies
- Specialty retailers
- Other relevant retail and distribution channels
- Research potential customers, channels, and business segments.
- Develop strategies for entering new markets and building sustainable revenue streams.
- Identify partnership and distribution opportunities that can expand the company's market presence.

6. Market & Product Research

- Conduct ongoing market research to identify emerging trends, customer needs, competitive activity, and new business opportunities.
- Monitor competitors, pricing, product trends, and changing customer preferences.




- Identify new products and categories that could generate additional revenue.
- Work with internal teams to evaluate potential new products based on market demand and sales opportunities.
- Provide regular market and competitive insights to senior leadership.

7. Leadership & Cross-Functional Collaboration

- Provide strategic direction and support to the sales team.
- Work closely with Operations, Purchasing, Inventory, Marketing, and senior leadership.
- Encourage a data-driven and customer-focused sales culture.
- Regularly report sales performance, opportunities, challenges, and recommendations to senior management

Qualifications & Requirements

- 7+ years of sales experience, preferably in distribution, retail, telecom, or electronics.
- Experience in a senior sales or account management leadership role.
- Bachelor’s degree in business, Marketing, Sales, or related field preferred.
- Proven track record of driving revenue and growing strategic accounts.
- Strong business development and market expansion experience.
- Strong analytical, negotiation, communication, and relationship-building skills.
- Understanding of inventory, channel management, and product sell-through.
- Strategic, results-oriented, self-motivated, and highly organized.
- Proficiency with CRM, Microsoft Office/Excel, and sales reporting too

What Success Looks Like for this role

Success in this role will be measured by the ability to:

- Increase overall sales and revenue
- Grow targeted and strategic accounts
- Identify and develop new business opportunities
- Expand into new verticals and channels
- Improve sell-through of slower-moving inventory
- Identify and introduce products with strong market potential
- Strengthen relationships with key accounts
- Build effective collaboration between Sales, Marketing, Inventory, and Operations
- Consistently identify new opportunities for sustainable business growth

What We Offer

- Competitive base salary
- Commission based on sales
- Benefits package
- Opportunity to play a key role in the company's growth strategy
- Collaborative and entrepreneurial work environment
- Opportunity to expand into new markets and business verticals
- Career growth and leadership opportunities

📌 Director, Sales (Toronto)
🏢 Libratel
📍 Toronto