We are looking for a District Sales Manager who will report to the Regional Sales Manager, and who’ll be tasked with managing a group of dealers to deliver dollar-per-unit growth by product line through successful wholesale. As part of your role, you’ll be influencing dealer retail activities through in-store parts, accessories and apparel best practices in ways that also contribute to dealer loyalty. You’ll be at the forefront of driving growth at BRP.

You’ll Have The Opportunity To

- Develop and execute a per-product strategic sales plan to deliver district sales targets by engaging dealers in BRP programs and influencing dealer behaviours through BRP’s four key best practices (Inventory Management, Sales Process, Retail Environment, Product Training).
- Outline and accomplish specific action plans for key Focus Dealers to achieve amplified dollar-per-unit targeted lift by influencing dealers into adopting BRP’s four key Parts, Accessories and Apparel Best Practices.
- Reach Parts, Accessories and Apparel certification quarterly targets to improve retail customer experience along with network Parts, Accessories and Apparel purchasing experience.
- Train dealers and their staff on product features and benefits to ensure they are well equipped for successful retail performance.
- Support corporate shows and events along with Parts, Accessories and Apparel related dealer activities.

Please note, this position involves managing a group of dealers within the provinces of Quebec and Ontario. Residence within the assigned district is an essential condition of employment for this role. Travel up to 80% of the time is required.

Required





- 5+ years of relevant sales experience.
- Solid organizational skills with the ability to prioritize and problem-solve.
- Excellent verbal and written communication skills in French and English, including the ability to have difficult business conversations.
- Initiative: a demonstrated track record of initiating and successfully implementing projects or ideas.
- Strong interpersonal and relationship-building skills with the ability to work with a variety of individuals and departments.
- Passion and enthusiasm for the powersports industry and outdoor recreational products.
- Business acumen: analytical skills, understanding of profit centres and the ability to recognize improvement opportunities.

Preferred

- A bachelor’s degree in a relevant field (marketing, business administration, communications, sales).
- Powersports, marine or automotive industry experience.
- Dealership sales experience.
- Fluency in French and English.

Diversity Commitment

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. We value diversity and strive to build an inclusive workplace where every employee feels like they belong, can grow, and find meaning.

Benefits

- Annual bonus based on the company’s financial results.
- Generous paid time away.
- Pension plan.
- Collective saving opportunities.Industry leading healthcare fully paid by BRP.
- Flexible work schedule.
- A summer schedule that varies by department and location.
- Holiday season shutdown.
- Educational resources.
- Discount on BRP products.

📌 District Sales Manager - Parts, Accessories and Apparel (Western Québec and Eastern Ontario) (Montreal)
🏢 BRP
📍 Montreal