Our client is seeking a results-driven E-commerce Performance Marketing Specialist to join their team in Kimberley . This role is focused on developing, managing, and optimizing paid advertising campaigns across various digital channels to drive profitable growth for the company's e-commerce operations. You will be responsible for maximizing return on ad spend (ROAS) through data analysis, A/B testing, and continuous campaign refinement.

The ideal candidate has a strong analytical mindset and a proven ability to achieve measurable results in performance marketing.

Key Responsibilities

- Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
- Conduct keyword research, audience segmentation, and ad creative development to improve campaign performance and targeting for the e-commerce sector.
- Monitor campaign performance daily, analyze key metrics (CTR, CPC, CPA, ROAS), and implement data-driven adjustments to achieve target KPIs.
- Manage and allocate advertising budgets effectively across different campaigns and platforms to ensure optimal spend and ROI.
- Perform A/B testing on ad copy, landing pages,



and targeting strategies to continuously improve conversion rates.
- Provide regular performance reports and insights to the marketing team, highlighting key findings and recommendations for future strategies.

Requirements

- Proven experience in performance marketing , specifically managing paid campaigns for e-commerce businesses.
- In-depth knowledge of Google Ads, Facebook Ads Manager, and other major digital advertising platforms.
- Strong analytical skills with proficiency in Google Analytics and other performance tracking tools.
- Experience with A/B testing methodologies and conversion rate optimization (CRO) techniques.
- Excellent understanding of the e-commerce customer journey and conversion funnels.
- Detail-oriented with strong quantitative and problem-solving abilities.

Benefits

- A competitive salary and potential for performance-based incentives.
- A hybrid work model offering flexibility and work-life balance.
- Comprehensive medical and retirement benefits package.
- Opportunities for professional growth and advanced training in performance marketing.
- A collaborative and results-oriented team workplace in Kimberley .

📌 E-commerce Performance Marketing Specialist (Kimberley)
🏢 Placements24
📍 Kimberley