Develop and execute integrated marketing strategies across ecommerce, social media, email, digital advertising, print, events, promotions, and in‑store communications. Create annual, seasonal, and monthly marketing and content calendars aligned with the business cycle, product direction, key launches, promotional activity, and brand priorities. Partner with the buying and product teams during pre‑season planning to develop campaign concepts, storyboards, product narratives, launch strategies, and supporting marketing assets.

Coordinate product launches, vendor imagery, photoshoots, ecommerce campaigns, social media rollouts, and internal communications. Establish creative and content direction across marketing platforms, ensuring that all messaging consistently reflects the brand’s identity, voice, and commercial objectives. Manage the content development and approval process from initial concept through publication, ensuring assets and deliverables are completed accurately and on schedule.

Oversee social media strategy, publishing, community engagement, user‑generated content, influencer activity, and opportunities for collaboration or cross‑promotion. Work closely with the ecommerce team to improve website merchandising, inventory visibility, product presentation, customer experience, and conversion performance. Ensure all ecommerce content aligns with the overall brand experience, including product photography, descriptions, automated communications, customer service messaging, packaging, and shipping materials.

Manage relationships and communication with external creative, ecommerce, and digital marketing agencies. Oversee deliverables related to SEO, paid search, social advertising, sponsored content, email campaigns, website analytics,



and digital performance. Develop social commerce opportunities that convert organic engagement into measurable sales.

Build a strong understanding of the fashion, jewellery, accessories, and lifestyle marketplace, including emerging brands, consumer behaviour, competitor activity, and digital trends. Develop and maintain relationships with influencers, media, vendors, agencies, and brand partners who can help expand awareness and strengthen the company’s digital presence. Review weekly, monthly, and seasonal reporting across website performance, social media, email marketing, advertising, traffic, engagement, and conversion.

Translate data and customer insights into practical recommendations that improve marketing effectiveness and commercial results. Stay current on ecommerce technology, digital platforms, artificial intelligence, social media trends, and emerging marketing practices. Support additional business priorities as required.

The successful candidate will be a creative, commercially minded marketing professional who understands how to connect product, brand storytelling, digital performance, and customer experience. They will be equally comfortable developing a strategy, reviewing campaign analytics, directing a photoshoot, improving a product page, managing an agency, or responding to an emerging social media opportunity.



Progressive experience in ecommerce, digital marketing, brand marketing, content, or a related role.

Experience within retail, fashion, jewellery, accessories, beauty, lifestyle, or another visually driven consumer category. Robust knowledge of ecommerce platforms, website merchandising, digital customer journeys, and conversion optimization. Demonstrated experience developing integrated content and marketing calendars. Strong understanding of social media strategy, content creation, email marketing, digital advertising, SEO, and analytics.

Experience managing external agencies, freelancers, photographers, influencers, and creative partners. The ability to translate product and brand direction into compelling customer‑facing stories. Strong project management, organizational, and prioritization skills.

Confidence working with performance reporting and using data to guide decisions. Excellent written communication, editing, presentation, and relationship‑building skills. A collaborative approach and the ability to work effectively across creative, merchandising, operations, and ecommerce teams.

Curiosity about emerging technology and a willingness to explore new digital tools and marketing opportunities. The ability to balance creativity with commercial objectives in a fast‑moving retail environment.

Corporate Culture

This is an exciting opportunity for a creative and commercially focused marketer who wants to shape the customer experience, strengthen a distinctive retail brand, and make a meaningful impact across both ecommerce and physical retail. I consent to receiving news and information from JRoss Recruiters.

📌 E-Commerce Sales and Marketing Manager (Vancouver)
🏢 JRoss Recruiters
📍 Vancouver