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ECOMMERCE SALES & MARKETING MANAGER

G.E. Barbour Inc.

Location: Remote within the Maritimes (NB, NS, PEI) — Hybrid position requiring monthly in-person visits to our office in Sussex, NB.

Summary of Responsibilities The Ecommerce Sales & Marketing Manager is responsible for growing and managing Barbour's online businesses, including the Barbour's Market ecommerce platform and the Barbour's Fundraising website. This role combines ecommerce management, digital marketing, business development, customer experience, marketplace expansion, and international growth.

Working closely with agency partners, internal teams, vendors, and logistics providers, the Ecommerce Marketing Manager will drive online sales growth, recruit current vendor partners, launch innovative products, and ensure an exceptional customer experience across all ecommerce channels.

Specific Job Tasks

Ecommerce & Digital Platform Operations

- Manage day-to-day operations of the Barbour's Market and Fundraising ecommerce platforms.
- Collaborate with agency partners to implement site enhancements, update pricing/promotions, optimize user experience, and increase conversion rates and average order value (AOV).
- Monitor technical site performance, customer inquiries, product reviews, and issue resolution.

Digital Marketing & Brand Acquisition
- Develop and execute end-to-end digital marketing strategies across social media (Facebook, Instagram, TikTok) and Google Ads to drive customer acquisition.




- Oversee SEO initiatives, blog creation, promotional content, targeted email marketing campaigns, and brand storytelling.
- Manage influencer partnerships and work with Brand Managers to align online promotions with seasonal marketing campaigns.

Business Development & Sales Growth (Domestic, International & Fundraising)
- Identify, recruit, onboard, and manage SME vendor partners to expand product choice on Barbour's Market.
- Directly drive business development for the Barbour's Fundraising platform, creating tailored promotional programs for schools, sports organizations, and community groups.
- Support international ecommerce expansion into strategic global markets (e.g., South Korea, China), coordinating localization, regulatory requirements, logistics readiness, and marketing execution.

Product Development, Merchandising & Launches
- Collaborate with R&D; and Brand Management to introduce new products to online channels.
- Lead ecommerce product launch strategies, digital promotional plans, site merchandising, and post-launch performance reviews.

Logistics, Customer Experience & Budgeting
- Monitor order fulfillment, shipping SLAs, customer satisfaction metrics, and supply chain readiness for domestic and international orders.
- Develop and manage annual ecommerce marketing budgets,



optimizing Return on Advertising Spend (ROAS) and Customer Acquisition Cost (CAC).
- Track key analytics (revenue, traffic, conversion, CAC, ROAS) and present monthly performance reports to senior management

Reports to: Senior Marketing Manager

Also Communicates Regularly With

- Accounting
- Office Manager
- Operations Team
- QA Team
- CSR’s
- Sales Team
- V.P. Finance

Qualifications for the Position

Education and Training

Degree or Diploma in Marketing, Business Administration, Commerce, Digital Marketing, or equivalent practical experience.

Experience

- Minimum 2–3 years of hands-on experience in ecommerce, digital marketing, or online retail.
- Track record in paid digital channels (Meta Ads, Google Ads), SEO, content strategy, and agency management.
- Experience in CPG, food & beverage, marketplace expansion, or international ecommerce is considered a strong asset.

Skills and Knowledge

Proficient with Shopify, Google Analytics, Meta Ads Manager, and modern ecommerce tech stacks. Strong analytical, project management, sales negotiation, and written/verbal communication skills.

Personal Characteristics

Entrepreneurial mindset with strong work ethic, high attention to detail, self-motivation, and the ability to thrive in a collaborative, fast-paced environment.

Conditions of Employment

- Salaried position.
- Hybrid work arrangement (Remote within the Maritimes, with monthly on-site visits to Sussex, NB)
- Full time, permanent position.
- Comprehensive Health Benefits & Retirement Savings Plan
- Monday to Friday, with additional hours as required.

📌 E-Commerce & Marketing Manager (Sussex)
🏢 G.E. Barbour
📍 Sussex