It will auto apply assets you did not ask for. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client's face.

At Sweat Pants

Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. You would own a set of those accounts end to end. You are the account manager. When you are the person answering for the account, it is your result, not somebody else's summary of your result.

Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client's Shopify theme. We have turned brand search off to see what actually shifts to organic.

We are remote and we hire worldwide. Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact. There is no account manager between you and them.

Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking.



Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA. Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money.

Merchant

Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery. GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts. Creative, offer, AOV, landing page, checkout, tracking.

Build the things the account needs. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. This is a requirement, not a bonus. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.

You can communicate your ideas in English at a native or near native level. You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire.

Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too. If the feed was the problem on an account you ran, you should have done something about the feed. ~ You will grow into senior strategy.

📌 Google Ads Media Buyer / Growth Strategist (Remote) (Montreal)
🏢 Sweat Pants Agency
📍 Montreal