Bakeshop is a performance marketing agency that helps DTC Shopify brands scale profitably. We run Meta and Google Ads, develop high‑performing creative, and build the strategies that turn e‑commerce businesses into category leaders.

Growth

Managers are the strategists in the numbers. You’ll own client performance outcomes, translating data into strategy, and ensuring every account has a transparent path to profitable growth. You’ll audit accounts, run tests, forecast budgets, and identify opportunities across ads, landing pages, and offers.

If you want to work across multiple fast‑growing DTC brands, and you’re sharp with data but creative enough to see opportunities others miss, this role is for you. It’s necessary to have a strong understanding of digital marketing best practices for DTC Shopify brands, hands‑on experience in Ad Accounts, and a track record of success optimizing for CPA, AOV, CVR, and LTV. Create strategic account plans aligned with client objectives.

Develop and execute scaling strategies through paid social and paid search. Generate and present detailed reports on ad performance, offering insights into ongoing and future testing strategies. Work with the brands and creative teams to develop briefs for paid social ads.

Conduct regular customer journey audits to identify issues or opportunities across accounts, ads, email, landing pages, or offers. Know the client’s business better than they do (shop performance, active campaigns, user journeys). Launch, test, and iterate on new ad creative, staying agile in response to performance trends.





Keep the team and agency informed on cutting‑edge strategies, new advertising platforms, conversion rate optimization methods, industry trends, client challenges, and competitive landscape analysis.

Own account profitability: pacing plans, CM3 (profit after marketing), and key KPIs. Proactively audit Meta & Google accounts, surfacing opportunities and risks.

Build and update growth strategies: incrementality, attribution, offer testing, funnel improvements. Partner with creative strategists to translate insights into ad concepts. Stay ahead of platform shifts (Meta, Google) and ensure strategies adapt fast.

Every account has at least one live test at all times. Risks are flagged with solutions before they become client problems. Growth plans tie creative, spend, and funnel into one clear strategy. 3–5+ years managing DTC ad accounts (Meta & Google). ~ Strong analytical skills — you can spot trends, build models using data, and explain them simply. ~ Understanding of attribution, incrementality, and how offers, funnels, and landing pages drive performance. ~ Ability to brief creative that ties back to data‑driven insights. ~ Bonus: Experience with GA4, Triple Whale, Northbeam, or financial modeling. ~ Salary: $110,000 to $130,000 CAD, depending on experience. ~ Health & Wellness: options for Health, Dental, and Vision insurance. ~ Remote role, offering a high degree of flexibility to balance freedom with personal accountability and responsibility. ~ Impact: Play a significant role in building and scaling both early‑stage and 7‑ and 8‑figure DTC businesses. #

📌 Head of Online Growth, (Montreal)
🏢 Bakeshop Digital
📍 Montreal