As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. 18 brands Canadians know and trust, like Dempster's®, Villaggio®, POM®, Bon Matin®, Stonemill®, Natural Bakery®, Takis®, Thomas'®, Little Bites™, Vachon®, Hostess® and more. In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada.

Bimbo

Canada creates value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets and foodservice operations across Canada.

At Bimbo

Canada, we’re more than just a bakery - we’re a family dedicated to baking delicious moments for millions. Our beliefs are the foundation of our success, and we’re looking for people who share our commitment to excellence. The Director, Field Sales is accountable for executing Bimbo Canada’s commercial and frontline sales strategy across an assigned region(s).

This role owns regional performance, including sales execution, customer service, operational alignment, and the evolution of distribution and go-to-market models. This leader will build and lead a high-performing, agile organization focused on sustainable growth, execution excellence, cost optimization, and continuous improvement. Champion a strong safety culture and ensure compliance with all policies, procedures, and standards.

Reinforce accountability for safe behaviours, risk mitigation, and operational discipline across all activities.

Commercial

Leadership & Business Ownership Serve as the senior regional sales leader accountable for business performance and execution. Drive sustainable growth, market share, and customer satisfaction across all channels. Embed disciplined performance management through KPIs, scorecards, and regular business reviews.





DSD & Go-to-Market Transformation Lead continuous improvement of the DSD model, in-store execution, and service performance. Advance route-to-market strategies, channel optimization, and category growth. Accountable for the performance, engagement, and sustainability of the independent distributor network.

Ensure full compliance with contractual, legal, and governance frameworks. Partner with Operations, Supply Chain, Distribution, Marketing, and Customer Sales to deliver service excellence. Align commercial priorities with operational capability to meet customer commitments.

Contribute to strategic initiatives, transformation efforts, and continuous improvement programs. Customer & Execution Excellence Deliver best-in-class execution across merchandising, promotions, service levels, and customer engagement. Translate national strategies into practical and scalable regional execution.

Build and develop high-performing teams through coaching, succession planning, and capability development. Foster a culture of accountability, collaboration, and continuous improvement. Ensure clear performance expectations and consistent follow-through.

Proven experience managing regional performance and P&L; accountability. ~ Strong understanding of retail, foodservice, and distribution operations. ~ Expertise in DSD models, merchandising, route optimization, and sales execution systems. ~ Experience leading transformation, change management, and go-to-market evolution. ~ Strong financial and analytical acumen, with the ability to leverage data and KPIs to drive decisions.



~ Experience working within unionized manufacturing and distribution environments is considered an asset. ~ Bilingualism (English/French) is a solid asset. Takes ownership of decisions, outcomes, and continuous improvement. Balances long-term thinking with operational discipline.

Creates an inclusive, high-performance culture rooted in trust and accountability. Builds strong partnerships across customers and internal teams.

Continuous Improvement Bimbo

Canada is committed to personal and skilled growth.

We offer training, development, and advancement opportunities both domestically and internationally. Be part of a company that constantly innovates in the food industry. We believe that as people we form one community and we believe that this community is focused on getting results.

We do this by competing and winning in the market with superior quality in everything we do. This recognition is a reflection of how strong, people-first culture drives exceptional performance and sets us apart as industry leaders.

Bimbo

Canada was also named one of Canada’s Best Employers for 2026 by Forbes! Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a pre-hire background check (including but not limited to criminal history, reference, credit and/or physical demands checks) as appropriate for the role and as permitted by law.

Bimbo

Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity, equity and belonging in the workplace, and encourages applications from qualified people of all genders, visible minorities, aboriginal peoples and persons with disabilities. Job seekers with disabilities who require accommodation during the recruitment process, or would like more details about accessibility, should contact Bimbo Canada Accessibility at CB_Accessibility@grupobimbo.

📌 Head of Sales - Shop Local (Toronto)
🏢 Canada Bread Bimbo
📍 Toronto