We are looking for a strategic, results-driven sales leader who will champion our group sales function, set the vision for our group business strategy, and drive revenue growth across our diversified portfolio of properties. This senior leadership role has responsibility for group sales performance, guest and employee satisfaction, and the financial results of the department.

Canadian Niagara

Hotels is one of Canada’s largest, most successful, and diversified entertainment and hospitality organizations. With over 3,500 talented professionals across our business units, we offer a distinctive collection of world-renowned hotels, restaurant brands, cafes and retail, situated just steps from the iconic Niagara Falls. Our portfolio includes internationally recognized hotel brands such as Marriott, Sheraton, and The Brock – Tapestry by Hilton, along with premier dining destinations including Massimo’s Italian, Prime Steakhouse, Morton’s Grille, Hard Rock Café, Rainforest Café, Niagara Brewery Company, Niagara Distillery, and Outdoor Fallsview Terrace as well as popular retail and café experiences.

Together we host the largest inventory of hotel meeting and event space in Niagara Falls featuring 200,000 square feet of event space, 50 versatile meeting rooms, 2,000 guestrooms and suites, and 6 unique venues that bring an extra touch of distinctiveness to meetings and events. As Director of Group Sales, you will lead the group sales team and set the strategic direction for group business across CNH’s portfolio. You will develop the sales plan and lead the group marketing strategy in close partnership with the Marketing team.

You will act as the strategic lead in shaping how group business is positioned and promoted in market. This is a senior, highly visible position reporting directly to the VP of Sales. Leading development of the Sales plan — not limited to solely the group market — across all business units.

Achieving and exceeding budgeted room nights and revenue goals annually. Designing and executing actionable plans to secure group bookings, from prospecting through contract close. Assigning and evaluating sales territories, target markets, and sales quotas across the team.





Overseeing digital and print campaigns targeted at event planners, tour operators, and organizations, and ensuring target market positioning and brand image are consistently reflected across sales collateral, web content, and advertising. Ensuring optimum results across cooperative sales, marketing, and advertising campaigns. Reviewing market analysis and client needs to determine occupancy potential, rate strategy, and demand patterns across the portfolio.

Identifying and analyzing local and regional competition to inform sales and positioning strategy. Recruiting, hiring, training, and mentoring group sales managers, and providing ongoing coaching and counsel. Monitoring and directing sales leads to outside sales managers, and providing direction, motivation, and support to the group sales team, including leading a Daily Business Review, monthly sales meetings, and weekly individual sales manager meetings.

Maintaining key accounts, agency partnerships, and industry networks, and enhancing the client communication program to strengthen long‑term relationships. Ensuring prompt, systematic servicing of all group accounts — tracing, booking, coordinating with hotel departments, and following up with groups for feedback and future business. Setting revenue targets, tracking performance metrics, and managing department budgets.

Maintaining effective sales office procedures and a qualified environment, including accurate and up-to-date account files, sales contracts, reporting systems, and follow-up procedures. Conducting sales calls, prospecting calls, site inspections, and face‑to‑face client meetings. Developing and maintaining tracking and measurement systems to monitor results, analyze trends, and report findings to senior leadership.

Maintaining deep knowledge of the business, customer trends,



and industry landscape; representing client and market needs to the broader organization and identifying new revenue opportunities for the executive team. Building and maintaining high‑visibility relationships with industry and hospitality community partners across the Niagara region and beyond.

Director of Group Sales Sales Travel Requirement: What you’ll need as a Director of Group Sales ~7–10 years of progressive experience in sales and marketing, including 3–5 years in a leadership role; multi-property or diversified hospitality portfolio experience is an asset. ~ A proven track record of driving group revenue growth and building high-performing sales teams. Strong negotiation tactics, data analysis capabilities, and proficiency with CRM software. Strong leadership, management, and strategic vision, with excellent organizational and time‑management skills.

A professional, service-oriented approach with guests, industry partners, and fellow associates, paired with strong communication skills and a goal‑focused, quality‑driven mindset. Advanced computer skills, including Excel, Word, PowerPoint, and standard sales/CRM systems. Willingness and ability to travel for sales trade shows and sales trips for durations of up to 1 week if needed Comprehensive Health & Medical Coverage: Includes: Prescription Drugs, Dental Coverage, Life and AD&D;, Paramedical and Extended Health Care, Out of Country Emergency Travel Insurance AND Assistance, among other benefits.

Opportunities for professional growth and development through cross training in various roles across multiple business properties.

Associate Hotel and Dining Discounts: Enjoy Friends & Family hotel rooms and dining discounts at world-renowned hotels, available only at properties operating under a brand name.

Easily Accessible By Public Transit: Take the Next Step In Building Your Career With Us!

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Hotels on Social Media #We confirm that AI may be used in screening or assessing applicants at the application stage for more detailed consideration, and this position is an existing vacancy Accommodations are available upon request for candidates taking part in all aspects of the selection process.

📌 Hotel Head Of Sales (Niagara Falls)
🏢 Canadian Niagara Hotels
📍 Niagara Falls