Inside Sales Executive – Foodservice & Grocery B2B Sales (Outbound)

Location: Woodbridge (Vaughan), Ontario

Job Type: Full-time, Permanent

Work Arrangement: In-Person – Woodbridge (Vaughan), ON - Head Office

Base Salary: $50,000 per year

Commission / Performance Incentive: Approximately $12,000–$18,000 annually based on achievement of assigned sales targets

Target Total Compensation: Approximately $62,000–$68,000 annually

About ITN Food Corporation

ITN Food Corporation is a Canadian manufacturer, importer and distributor of food and grocery products with more than 30 years of experience in the industry.

Our portfolio includes spices and seasonings, rice, atta and flours, dals and pulses, chutneys, pickles, sauces, oils, beverages, snacks, frozen foods, breads and other grocery products, including recognized international and South Asian brands.

The Opportunity

We are hiring an Inside Sales Executive with relevant B2B food, grocery, foodservice, CPG/FMCG or food-distribution sales experience to develop new business and grow customer accounts from our Woodbridge head office.

This is an outbound sales and business-development position.

The core of the role is to identify potential business customers, reach the appropriate decision-makers by telephone and other sales channels, understand their purchasing requirements, present relevant food products, develop commercially viable proposals, follow up consistently and convert opportunities into active customer accounts.

Target customers include

- Independent grocery stores and supermarkets
- Ethnic and specialty grocery retailers
- Restaurants and restaurant groups
- Foodservice operators
- Wholesalers and distributors
- Convenience and other food retailers
- Other businesses purchasing food products for resale or commercial use

This is not a retail sales, consumer sales, customer-service, call-centre or primarily inbound order-taking position. The person joining us must be comfortable initiating sales conversations with prospective business customers and developing business through proactive outbound prospecting.

What You Will Be Responsible For

Current Business Development

- Proactively identify prospective B2B customers within grocery, foodservice, restaurant, wholesale and related food channels.
- Conduct regular outbound prospecting by telephone, email, online research, LinkedIn, industry directories, referrals and other appropriate channels.
- Identify owners, buyers, category managers, purchasing managers, restaurant operators and other commercial decision-makers.
- Initiate conversations with prospective customers and qualify opportunities based on business potential, product requirements and purchasing needs.
- Build and maintain an active pipeline of prospective customers.
- Conduct disciplined follow-up until opportunities are converted, disqualified or closed.

Consultative Selling & Closing





- Understand each prospect's current product mix, suppliers, volumes, pricing expectations and commercial requirements.
- Recommend suitable products from ITN's portfolio based on the customer's business and market.
- Present pricing, product assortment, promotions and commercial propositions clearly and persuasively.
- Prepare commercially competitive proposals while considering volume, product mix, margin and long-term account potential.
- Negotiate within approved pricing and commercial parameters.
- Convert qualified opportunities into first orders and ongoing customer accounts.
- Maintain focus on profitable and sustainable sales growth, rather than sales volume alone.

Account Development

- Develop repeat business from assigned accounts.
- Increase sales through cross-selling, upselling and introduction of additional product categories.
- Identify opportunities to increase order frequency, product penetration and account value.
- Re-engage dormant or inactive customers where commercially appropriate.
- Build effective working relationships with customer decision-makers.

Sales Management & Market Intelligence

- Maintain accurate prospect, opportunity, quotation, follow-up and customer information in the CRM.
- Manage sales activities against assigned monthly and annual sales targets.
- Maintain visibility over pipeline status, expected conversions and follow-up priorities.
- Monitor competitor products, pricing, promotions and market activity.
- Provide management with practical information regarding customer requirements, competitive activity and new market opportunities.
- Coordinate with Purchasing, Operations, Logistics, Finance and Customer Service where required to ensure proposed business can be serviced effectively and profitably.

Required Experience To be considered for this position, you should have:

- Minimum 2-3 years of direct B2B sales or business-development experience within food distribution, grocery, foodservice, CPG/FMCG or a closely related food-products environment.
- Hands-on experience prospecting for new business rather than relying solely on incoming leads or an established customer portfolio.
- Experience making outbound sales calls and directly approaching prospective business customers.
- Experience selling to at least one of the following customer groups:
- Grocery stores or supermarkets
- Restaurants or restaurant groups
- Foodservice businesses
- Wholesalers or distributors
- Independent food retailers
- Other commercial food buyers




- Demonstrated ability to move a prospect through the sales process from initial contact to commercial discussion and closing.
- Experience working against defined sales targets, revenue targets or other measurable sales KPIs.
- Strong follow-up discipline and the ability to manage multiple active sales opportunities simultaneously.

What Will Make You Successful

You are likely to succeed in this position if you:

- Are comfortable picking up the telephone and initiating conversations with businesses that have not previously purchased from you.
- Know how to get past initial gatekeepers and reach owners, buyers and purchasing decision-makers.
- Can ask commercial questions rather than simply present a product catalogue.
- Understand that price is only one part of a B2B food sale and can discuss assortment, volume, supply, service and overall value.
- Know when an opportunity deserves continued follow-up and when it should be disqualified.
- Can handle rejection without losing prospecting discipline.
- Are commercially aware and understand the relationship between sales, pricing, margin and profitability.
- Can independently research markets and identify potential customers rather than waiting for leads to be provided.
- Are organized enough to maintain a structured pipeline and follow-up schedule.
- Take personal ownership of achieving assigned sales targets.

Additional Requirements

- Strong professional English communication skills, particularly over the telephone.
- Strong persuasion, negotiation and relationship-building skills.
- Comfortable using CRM systems, Microsoft Office, email and online research/prospecting tools.
- Ability to work independently while collaborating with internal departments.
- Hindi, Urdu and/or Punjabi language capability is an asset but is not required.
- Must be able to work full-time, in person from ITN Food Corporation's Woodbridge (Vaughan) head office.

Compensation The compensation structure is weighted toward a stable fixed salary while providing additional earnings for sales performance:

- Fixed Base Salary: $50,000 per year
- Performance Commission/Incentive: Approximately $12,000–$18,000 annually based on achievement of assigned sales targets
- Target Total Annual Compensation: Approximately $62,000–$68,000
- Paid time off
- Product and sales training
- Opportunity for career development based on performance

Before You Apply

This position is specifically intended for candidates with relevant B2B food, grocery, foodservice, CPG/FMCG or food-distribution sales exposure and hands-on outbound prospecting experience.

If your experience is primarily in retail customer service, consumer sales, inbound call centres or roles where leads were provided without significant outbound business development responsibility, this position is unlikely to be the right fit.

How to Apply

Apply through LinkedIn or submit your updated résumé to [email protected].

📌 Inside Sales Executive – Foodservice & GroceryB Sales (Outbound) (Toronto)
🏢 ITN Food
📍 Toronto