Drive Amazon’s app marketing strategies as the Lead for Worldwide International Shopping, focusing on installs and engagement. Achieve results across 200+ global territories. In this essential role, you will oversee marketing initiatives for Amazon Bazaar, Amazon Exports, and Amazon Prime International.

Your expertise in paid media campaigns and cross-channel strategies will be crucial for improving app performance. You will collaborate with various teams and use data-driven insights to enhance marketing effectiveness and customer engagement. Key Responsibilities:

- Lead paid app marketing initiatives for growth
- Develop customer segmentation and competitive differentiation
- Define channel strategies for go-to-market initiatives
- Maintain detailed marketing playbooks and plans
- Report results to senior leadership weekly

Requirements:

- Minimum 4 years of marketing experience
- Data-driven approach with Excel or Tableau
- Experience in managing cross-functional teams
- Proven ability in digital and social media marketing
- Background in PPC and affiliate marketing

Work with Amazon’s agile Global International Shopping team and make a significant impact on app engagement and growth.

📌 Lead App Marketing for Amazon Worldwide (Vancouver)
🏢 Amazon
📍 Vancouver