Lead the tone of voice for Canadian Tire as a Senior Copywriter & Editor. Blend hands-on writing with editorial governance to enhance brand campaigns and ecommerce experiences. Reporting to the Manager, Creative Copy & Content, you will act as a brand steward ensuring clarity, consistency, and quality across all touchpoints.

With at least 7 years in retail copywriting, utilize AI tools for improved workflow efficiency. This creative role emphasizes collaboration, robust communication, and providing constructive editorial feedback to elevate content quality. Key Responsibilities:

- Ensure adherence to Canadian Tire's Tone of Voice
- Manage daily copy governance for multiple assets
- Write and refine ecommerce copy to boost conversions
- Partner with teams to enhance writing and stories
- Present recommendations on editorial strategies confidently

Requirements:

- 7+ years of editorial experience in copywriting
- Proven ability to mentor junior writers
- Strong understanding of digital and omni-channel copy
- Exceptional command of grammar and narrative flow
- Ability to manage competing priorities effectively

Enhance your creative impact at Canadian Tire while driving excellence in brand storytelling and content.

📌 Lead Copywriter for Canadian Tire Brands (Toronto)
🏢 Canadian Tire
📍 Toronto