Join Poka as the Lead Marketing Performance Manager, driving analytics and ensuring effective reporting in an innovative hybrid work environment. This role requires a robust background in marketing analytics, spanning 4–6 years, preferably within B2B SaaS. You'll take ownership of funnel performance metrics and apply your expertise in HubSpot and Supermetrics to enhance our marketing efforts. Your insights will help improve decision-making across teams. Key Responsibilities:

- Manage funnel reporting and present clear insights
- Create and maintain impactful dashboards in HubSpot
- Establish a detailed marketing attribution model
- Analyze paid media metrics and budget strategies
- Implement AI-driven automation to optimize analytics

Requirements:

- 4–6 years in marketing analytics or operations
- Expertise in using HubSpot beyond basic reporting
- Experience with cross-channel data connectors
- Proven experience in creating and managing attribution models
- Familiarity with LinkedIn Ads and Google Ads analytics

Utilize your skills to elevate marketing performance and foster data-driven decision-making processes at Poka.

📌 Lead Marketing Performance Manager (Montreal)
🏢 Poka
📍 Montreal